Adobe Digital Marketing Specialist (Contract)

CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA. 

This position is hybrid and will require the successful incumbent to go into office 2-4 times per week located in Downtown Toronto.

• Design and deliver cross-channel personalized experiences (web, app, email, paid media)
  


• Translate segmentation, behaviours, and client signals into actionable journey strategies
  


• Enable “next best action” and offer personalization across the client lifecycle 
  

• Leverage platforms (e.g., CDP, AJO, targeting tools) to operationalize personalization at scale
  


• Support roadmap delivery, vendor integration, and capability adoption across teams 
  


• Partner with technology and data teams to ensure strong data connectivity and activation
  

Experimentation & Optimization:

• Lead test-and-learn programs (A/B, multivariate) to optimize journeys and campaigns
  


• Analyze performance, derive insights, and continuously improve relevance and conversion
  


• Establish measurement frameworks tied to business and client outcomes
  

Cross-Functional Collaboration:

• Partner with Growth, Product, Analytics, and Channel teams to embed personalization into campaigns and digital experiences
  


• Support prioritization, roadmap alignment, and execution across squads 
  

Change Management & Adoption:

• Drive adoption of personalization best practices across the organization
  


• Support training, documentation, and process evolution to scale capabilities 
  

Requirements

• Experience in digital marketing, personalization, or MarTech (financial services preferred)
  


• Strong understanding of customer data, segmentation, and lifecycle marketing
  


• Hands-on experience with personalization or campaign orchestration platforms
  


• Proven ability to drive cross-functional initiatives and deliver business impact
  


• Analytical mindset with comfort leveraging data to inform decisions
  


• Strong communication and stakeholder management skills