Analyst, Co-Brand Marketing

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The Analyst, Co-Brand Marketing will support the development and execution of marketing strategies across Wyndham’s co-branded financial products portfolio, including credit card, debit card, and international initiatives. This role is responsible for campaign execution, performance analysis, and day-to-day coordination across internal teams, bank partners, and agencies. The ideal candidate is highly analytical, detail-oriented, and eager to grow within a fast-paced, performance-driven marketing organization.

This is a remote role based in Saint John, New Brunswick. Team members attend in person collaboration days, training, and business meetings.

What you'll do

•    Support execution of marketing campaigns across acquisition and existing cardmember lifecycle initiatives
•    Own and update inventory of marketing assets and placements (e.g. guidelines, creatives, URLs) to support seamless campaign execution
•    Analyze campaign performance and develop insights to optimize targeting, messaging, and channel effectiveness
•    Assist in the development of marketing plans, briefs, and campaign calendars aligned with growth objectives
•    Partner with Analytics and Finance teams to track KPIs (e.g., NAA, purchase volume, engagement, ROI) and report on performance trends
•    Coordinate with internal teams (Loyalty, Digital, Product, Merchandising) to support integrated campaign execution
•    Support management of external partners, including bank issuer and marketing agencies, ensuring timelines and deliverables are met
•    Contribute to test-and-learn initiatives, including A/B testing and offer optimization
•    Assist in the preparation of executive presentations, reporting, and business reviews

You'll be successful if you have

•    Proven success driving acquisition, engagement, and revenue growth
•    Exceptional strategic thinking, communication, and influencing skills
•    Data-driven mindset with strong commercial acumen

Required Qualifications/Experience

•    Bachelor’s degree  
•    2-5+ years experience in marketing strategy, co-brand credit cards, financial products, or related fields
•    Strong partnership management experience (banks, networks, and/or agencies)
•    Experience in international markets and product launches is preferred
•    Experience in the hospitality industry is a plus