Analyst, Performance Intelligence

Edelman is seeking an Analyst, Marketing Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic. 

The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools (e.g., Tableau, Datorama, Looker Studio), transforming it into actionable insights that inform campaign strategy and optimization. 

This role requires a strong balance of analytical rigor and storytelling ability, enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients. 

Key Responsibilities 

• Gather, clean, aggregate, and accurately deliver marketing data across multiple channels and platforms like programmatic (DV360, Tradedesk etc.), paid search (SA360) and social (Meta, LinkedIn, TikTok, Reddit etc.), organic search and social, earned and website (Google Analytics, Adobe Analytics). 

• Support cross-channel integrated measurement workflows, campaign analysis and dashboard creation and maintenance using native and third-party platforms like Supermetrics, Tableau, PowerBI, Google Data Studio etc. Ensure data accuracy, consistency, and quality across reporting outputs. 

• Support development of measurement frameworks, KPIs, website tagging (GTM, Adobe Launch), social listening, real-time monitoring analysis and benchmarks aligned to campaign objectives.  

• Support, translating insights into recommendations 

• Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms. 

• Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BI to support data driven input into campaign planning, optimization, and performance reviews 

• Participate in internal and client-facing meetings to present insights 

Qualifications & Skills 

• ~2 years of experience in marketing analytics, digital media, or related field 

• ~1-2 years of experience with 

• Analytics tools: Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics 

• Media/Ad serving platforms: Meta business manager, LinkedIn business manager, Google Ads, Campaign Manager, DV360, Tradedesk, SA360 

• Tagging solutions: GTM, Adobe Launch 

• Data integration, cleaning, and dashboard development 

• Knowledge of paid media, earned media and organic social media and tools like Brandwatch, Sprinklr etc. 

• Understanding of digital media planning and performance measurement 

• Strong attention to detail with the ability to manage multiple priorities 

• Effective communicator with strong data storytelling skills 

• Ability to work in cross-functional, collaborative environments 

• Self-starter with a proactive mindset 

• Curious, analytical thinker with strong problem-solving skills 

• Team-oriented, supportive, and adaptable in a fast-paced environment 

• Bachelor’s degree (or equivalent) in a relevant discipline 

What Success Looks Like 

• Delivering accurate reporting that informs campaign decisions 

• Enabling data-driven optimizations that improve performance outcomes 

• Building efficient, scalable reporting solutions through automation 

• Becoming a trusted analytics partner to internal teams and clients