Area Sales Lead

Are you a driven sales leader ready to take charge of a new and innovative advertising venture?

This is your chance to step into a role where you’ll own the strategy, lead market growth, and play a key role in shaping a business and its future success.

About the Company

Thread Recruitment is proud to partner with an innovative startup with a patented advertising product, offering measurable, high-impact marketing for local businesses. They are seeking an experienced Area Sales Lead to drive revenue growth through business development and establish a scalable sales function in the Edmonton market.

What You’ll Do

This is a hands-on role where you’ll be the driving force behind revenue growth. You will:

• Build and execute a local sales strategy targeting small-to mid-sized businesses


• Drive new business through cold outreach, networking, and market research


• Maintain strong client relationships to encourage renewals and upsells


• Use performance data to prove ROI and help clients maximise results


• Collaborate with operations to ensure smooth onboarding and long-term satisfaction


• Build a scalable sales process to support team expansion as the business grows

What We’re Looking For

You’re a natural closer with a sharp strategic mind and a track record of delivering results. You’re motivated by building something you can call your own and thrive in environments where initiative is rewarded.

• Proven track record in sales, ideally in advertising, media, or B2B outreach


• Skilled in prospecting, cold calling, and high-value negotiations


• Data-driven mindset with the ability to identify and act on market opportunities


• Independent, driven, and hungry to grow with the business

Why You’ll Love It

• Be part of an early-stage business with a patented product and serious growth momentum.


• Clear career path from individual success to building and leading a team


• Performance-driven reward structure where your effort directly fuels your earnings.


• Make a direct impact on company growth and market presence

What Success Looks Like

• Strong market presence with a growing share of the target segment


• High client retention through consistent ROI delivery


• Efficient, scalable sales processes in place


• A motivated, high-performing sales team


• Tangible revenue growth aligned with business goals

Location: Edmonton, AB – Local market presence required.

Ready to build something you can call your own? Let’s talk.