Assistant Manager, CRM & Digital Marketing Technology

Position Snapshot

Business area: Nestlé Canada Purina PetCare

Job title: Assistant Manager, CRM & Digital Technology

Location: Mississauga, ON located at 2500 Royal Windsor Dr, Mississauga ON L5J 1K8

Hybrid

A little about us

We are a leader in the pet care industry, whose vision is to be the world’s most trusted Company in Enriching the Lives of Pets and the People Who Love Them. We are high performers who thrive among the best and offer a dynamic and collaborative work environment where you can contribute to challenging, satisfying and meaningful work. We are committed to building a team that is committed to pets and their owners. Your Pet, Our Passion®

Position Summary

The successful candidate will manage the day-to-day operations of Purina.ca, including content updates within Drupal and the coordination of third‑party tools to ensure accurate, consumer‑ready information. They will support the development and execution of Purina’s eCRM initiatives and the launch of the loyalty program, while assisting the Senior Manager with media campaigns that grow Purina Canada’s first‑party data. The role also oversees social media strategy and execution and is responsible for managing budgets and purchase orders that enable the effective delivery of all programs. Note: this position is an existing vacancy.

A day in the life of an AMM (CRM& Masterbrand):

• Champions the accuracy and integrity of product information across the Purina.ca eco system, and assist with ongoing site enhancements:


• Collaborates with brand teams to continue to evolve the consumer experience (CX) on brand hubs to meet brand objectives and drive online sales conversions.


• Maintains accuracy of all product pages leveraging product data from Kwikee and Salsify, including product images, product information, feeding guidelines.


• Updates Bazaarvoice ratings and reviews (syndication, product matching), and PriceSpider retail availability.


• Ensures all SEO best practices are followed, including metadata, keyword optimization, and tagging, and optimizing for LLMs ( Large language models) or advanced AI systems.


• Identifies SEO content gaps on purina.ca and work with external parties to drive organic traffic and site engagement.

Maintains the integrity and stability of the Canadian Content Management System (Drupal) environment

• Participates in cross-functional team meetings to understand the evolving digital ecosystem, technologies &represent the market-specific needs for Canada.

Strengthens and maintains Nestle Purina’s leadership position in pet health and nutrition through digital, eCRM & loyalty, and social media channels

• Assists in the development and management of an annual content & social calendar for Purina Masterbrand


• Briefs and manages agency partners in the creation and translation of website editorial content, routing through regulatory approvals as needed, and publishing the content to Purina.ca using our CMS tool (Drupal), ensuring both SEO best practices and CX are thoroughly considered.


• Partners with brand teams and agency partners to build best in class eCRM experiences for consumers that meet overarching brand objectives.


• Develops email content & assist in managing eCRM agency partner through all phases of email development, testing, and deployment to ensure flawless execution of month brand and editorial emails.


• Assists in developing organic social content and scheduling posts on Purina social media channels using Sprinklr.

Drives brand consideration, retailer site visits, and sales revenue through management of Wayvia Where to Buy technologies, including:

• Manages the accuracy of the product and seller feeds, updating as needed to meet brand needs.


• Proactively identifies discrepancies between the product, seller feeds, widgets as well as managing the agency support team to resolve errors efficiently.


• Assists in managing the PriceSpider agency relationship & identifying new use cases to support the brand and e-commerce teams in driving organizational sales.

Assists Senior Manager, CRM & Digital technology in adhoc special projects related to CRM, First Party Data, website development, analytics, campaign planning, and social media, etc.

• Updates status documents on project progress & clearly communicate progress to internal stakeholders.


• Creates purchase orders on SAP, manages budgets, and coordinates with agency vendors for invoice payment.

What will make you successful

As the successful candidate you will be a resourceful self-starter who loves a challenge and can balance multiple digital projects and tasks with competing deadlines.  You are data driven. You will already have great project management and analytical skills coupled with your highly organised, conscientious approach. Pro-activity, tenacity and enthusiasm are essential, as will be your ability to keep up with evolving technologies and tools in the digital marketing space.

You will also have:

• Completed a college or University program with a focus in digital marketing, communications, business and/or technology.


• Experience working with Content Management Systems mandatory, ideally Drupal.


• Experience with any of the following technologies strongly preferred: Salesforce Marketing Cloud, Google Analytics, Google Search Console, Power BI, Kwikee, Salsify, Wayvia (PriceSpider), and/or Bazaarvoice.


• Knowledge and understanding of UX and SEO best practices.


• Knowledge of CRM & loyalty best practices considered an asset.


• Strong communication skills with the ability to work cross functionally with internal teams and external agency partners.


• Excellent Project management skills and ability to follow through to completion with excellence.


• Passion to build and grow digital channels, with ‘can-do’ attitude


• Proficiency in computer literacy is a must: MS Word, Excel, PowerPoint, Outlook and other MS applications. 

We have a friendly, supportive team in an environment that prioritises coaching and mentoring. There are real opportunities for future development and progression – this really could be a move towards the exciting opportunity to drive strategy and build a marketing career with the leader in the PetCare industry.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 


• Company matched pension plan 


• Three weeks of Vacation and five personal days (Personal Paid Holidays) 


• Flexible and hybrid work arrangements 


• Excellent training and development programs as well as opportunities to grow within the company 


• Access to Educational Assistance & Tuition Reimbursement 


• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures


• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation


• Adoption benefits to remove some of the financial barriers associated with adoption 


• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 


• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 


• Bring your dog to work! 

Compensation Range: $75,000 – $85,000 CAD + Bonus eligibility 

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.

If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.

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