Assistant Manager, Marketing

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Why This Role is Important:

The Assistant Manager, Marketing supports the planning and execution of retail, digital and paid media campaigns across The Mobile Shop, PC Mobile, and No Name Mobile. Reporting to the Senior Manager, PC Services Marketing, this is an exciting opportunity for an ambitious, curious and analytical marketing professional to build skills and experience in end-to-end planning and execution of strategic, multi-channel campaigns that combine digital, enterprise and in-store marketing tactics to drive sales and deliver an excellent customer experience.

In this role, you will provide key support in the execution of key acquisition programs, lead in store marketing and events, drive improvement through test & learn and lead project delivery - working closely with cross-functional teams and external agency partners to make it all happen. You’ll join a fast-paced team focused on growing retail and digital businesses.

What You'll Do:

• Support planning and lead execution of prepaid campaigns for PC Mobile and No Name Mobile, including everyday value proposition and promotional offers across a full retail calendar of multi-channel campaigns.
• Lead planning and execution of multi-channel lead generation program, including in-store events, always on paid media program, website, and contests. Working closely with the district managers, digital marketing, and retail marketing teams.
• Own execution of organic social media content calendar, including planning seasonal moments, content creation, and offer amplification.
• Support the Senior Manager on initiatives that drive brand awareness for The Mobile Shop, including campaign planning and execution
• Lead the execution of campaigns and projects, working with external agency partners, internal counterparts, translation, legal and finance to ensure all angles are covered and approved
• Write clear partner briefs that guide the teams to deliver high performing creative, media, digital, etc programs and projects
• Own the monthly finances associated with your projects and programs

What You Bring:

• 2-3 years of experience in marketing within a services related industry with hands-on experience managing and executing on multi-channel campaigns
• University degree with a specialization in Marketing, Business, Commerce or equivalent field
• Creative experience – either hands-on or working with an agency partner to finalize plans (Canva experience is an asset)
• Experience working with multiple stakeholders to deliver impactful marketing programs
• Highly detail-oriented and organized with excellent time management skills, capable of managing and prioritizing multiple projects
• Entrepreneurial mindset, ability to proactively identify opportunities and suggest solutions for problems
• Driven to deliver constant improvements and suggest new ideas to drive customer acquisition
• Strong verbal and written communication skills
• Retail or telecom marketing experience is an asset
• A strong understanding of CASL requirements is considered an asset

Come and join a winning team who demonstrates innovation, energy, creativity and vision.  We recognize the importance of a diverse workforce and we therefore encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.  We thank all applicants for their interest, however, only those selected for an interview will be contacted.

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range / Échelle salariale à l’embauche :

$60,000.00 - $82,500.00 / 60.000,00$ - 82.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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