Assistant Selling Sales Manager

The Dufresne Group is the largest licensee of Ashley in Canada, with locations from B.C. to Ontario. Our teams are committed to supporting our guests in finding the perfect home furnishings to help make their space a home.

If you are guest-centric, goal-oriented and want to Make Life Better for our guests and our communities, then we want you on the Ashley Canada team.

Ashley Canada is currently seeking an Assistant Selling Sales Manager for our St Catharines store located at 285 Geneva St.

As an Assistant Selling Sales Manager with us, you will split your time 25/75 between management activities and selling. This gives you the opportunity to play an important leadership role in the team's success through coaching and contributing to creating a fun and collaborative sales environment, while also utilizing your sales skills to support our guests and reach your personal goals.

Ashley is committed to investing in our team members; we offer:

• Excellent earning potential with three different ways to earn - through the greater of provincial minimum wage for hours worked or commission based on your written sales, an hourly premium pay of $30/hour when performing management duties, and eligibility for a quarterly bonus


• Average of $54,000 to $80,000+ (income may vary based on volume and location). Potential for six figure income based on individual sales volumes. 


• A clear progression path for your development, with the ability to move up and earn higher commissions when you reach specified sales targets


• Comprehensive benefits plan, educational assistance program and excellent employee discounts


• A fun and collaborative working environment


• World class training programs for sales team members and leaders


• The opportunity to work with a purpose-driven organization that is consistently ranked as one of Canada’s Best Managed Companies

As an Assistant Selling Sales Manager, you will:

• Meet or exceed store established daily goals for sales volume, margin, performance indexes, E.S.P. sales, closing ratio average sale and NPS scores


• Coach and assist Sales Team Members achieve personal sales targets in order to meet or exceed Sales Team written sales goals each month


• Monitor the individual sales conversations, provide assistance as the DOD, and coach live on performance index, close ratio, average sale, ESP percentages


• Train and coach Sales Team on product, upcoming promotions, selling skills, execution of company policies and administrative processes


• Ensure all customers receive exceptional customer service


• Ensure the overall appearance and presentation of the store, both interior and exterior, and store operating protocols are in place to make it a great shopping environment for guests


• Model the environment of the showroom by modeling the company’s values


• Assist in recruitment for Sales Professionals as requested, providing input into selection decisions


• Develop a client/contact follow-up system


• Ensure stock availability when making a sale and enters orders into system. Make approximate delivery dates clear to each client


• Shop the competition on a regular basis. Maintain knowledge of their pricing, programs, products, and service


• Lead Weekly, Daily meetings & Training Meetings in a manner which inspires Sales Team and ensures retention of key points

As a successful candidate you will have the following:

• Post secondary education in business, marketing or related field or combination of education and related experience


• 3+ years of proven sales experience in a related environment


• Previous supervisory experience in a team environment


• Demonstrated working knowledge of MS Office products and ability to learn in-house computer programs


• Excellent coaching and mentoring skills


• Must be professional in appearance, with excellent interpersonal and verbal communication skills


• Must be available to work long hours standing, including days, evenings and weekends


• Must be available to take and pass in-house training programs on selling and product knowledge


• Must participate in continually professional development programs to improve selling skills and product knowledge


• Criminal Record Check required