Associate Vice President, Personal Banking

Integris, a Division of Coastal Community Credit Union is looking for an individual to work as Associate Vice President (AVP), Personal Banking, on a permanent, full-time basis. This role will work out of our Corporate Office in Prince George.

Doing More Together!

Reporting to the Senior Vice President (SVP), Personal Banking, the Associate Vice President (AVP), Personal Banking provides strategic leadership to drive the growth, performance, and long-term success of the Personal Banking division.

This role leads retail-driven initiatives and campaigns, supports the development and execution of sales standards, and partners closely with Branch Management teams to deliver strong member experience, employee engagement, and financial results. The AVP, Personal Banking also contributes to the strategic direction of the division while ensuring operational excellence, risk management, and alignment with the Credit Union’s vision and values.

Career Band Range (Annual Salary): $92,700.00 to $137,579.00 CAD

The posted salary range is designed to reflect a broad career band, encompassing a variety of roles within our organization and serves as a general guideline. Your final compensation will be tailored to your unique skills, experience, and the responsibilities of the role.

Total Rewards: We provide employees with a comprehensive compensation package beyond the base salary, including:   

• Employer paid pension plan


• Generous paid time off options to foster work-life-family balance


• Extended health & dental benefits


• Short-term and long-term disability insurance


• Time off for Volunteering


• Vision Care   

Key Accountabilities & Responsibilities:

Strategic Operations

• Assists the SVP, Personal Banking with developing and delivering corporate strategies, policies, and annual operating plans that align with the Credit Union’s strategy, vision, and values.


• Leads divisional planning, budgeting, and resourcing to support smooth day-to-day operations.


• Provides oversight and support for retail projects, corporate initiatives, committee work, and support consistent member experiences across the division.

Leadership

• Leads and supports Branch Management teams through coaching, development, and building a collaborative and high-performing culture.


• Supports the SVP, Personal Banking in communicating strategic decisions and helping Branch Managers turn direction into practical, branch-level action.


• Oversees workforce planning activities, including performance management, succession planning, and retention.


• Maintains credit adjudication authority within assigned lending limits.

Business Development, Sales & Service

• Supports the achievement of financial and growth goals through effective sales leadership, service initiatives, and relationship management.


• Leads cross-divisional sales and referral initiatives with Commercial, Insurance, and Wealth to support growth and new member acquisition.


• Builds and maintains strong relationships with community and business leaders to strengthen the Credit Union’s local presence.


• May provide retail input into labour relations and bargaining discussions, as needed.

Education & Experience:

• Successful completion of a Bachelor’s Degree or diploma in a related discipline (e.g. Commerce and Business Administration) requiring 3 - 4 years of full-time study or equivalent (advanced degree preferred)


• Minimum seven (7) years of leadership experience in financial services environment, including managing loan and deposit portfolios, leading teams, and supporting business growth.


• Minimum seven (7) years of management experience in retail banking, with exposure to commercial, wealth, and/or insurance, considered an asset.


• Strong working knowledge of personal and business lending, deposit products, branch operations, and credit union services.


• Thorough understanding of the competitive financial services landscape, industry trends, and the communities we serve.


• Proven ability to set directions, lead and motivate teams, and adapt to changing member needs and expectations.