About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values, Purpose and Vision 

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Job Overview

This role is responsible for the timely communication with internal and external customers related to event and advertising sales, including the fulfillment of sales for customers and strategic partnerships.  This role is also responsible for the ongoing management of account records in the customer relationship management system. Finally, this role manages key reporting and tracking for the team related to lead management, sales management, and marketing performance.

Key Responsibilities

1. Supports the sales process by providing updates to the team related to inventory, trackers, reports, leads, and sales materials:

• Collaborates with the Marketing & Communications Team to create and deploy campaigns to gain leads and sales.

• Drives lead acquisition and lead capture efforts specific to in-house advertising campaigns and products.

• Collaborates with the Marketing & Communications Team to confirm advertising inventory.

• Updates all sales materials, booking forms, applications, and contracts for circulation to the sales team and customers.

• Plans and prepares Monthly Business Newsletter including content curation.

2. Creates and coordinates the scheduling of B2B Sales Calendar, including in-house ads and paid-advertising purchased by external customers:

• Manages post sale communication with customers to collect advertising assets, editorial, and other related information.

• Drafts and submits B2B specific creative briefs for creative production and deployment planning.

• Collaborates with the Marketing & Communications Team to schedule deployment of in-house and paid ads.

• Shares internal and external assets to Marketing & Communications Team, including target audience, duration, CTAs, promotional codes and direct links.

3. Lead Management:

• Confirms accuracy of lead capture and assigns qualified leads to Account Managers to pursue for sales opportunities.

• Updates the CRM system with account and contact records details including but not limited to changes to primary contacts, other connections, and contact information.

• Generates regular lead list from the CRM system for account hygiene and reassignment.

• Pulls list of accounts to confirm assignments and last outreach to initiate process of qualifying existing leads/accounts in the CRM system.

4. Team Reporting:

• Updates team KPI tracking document with a primary focus on sales revenue, opportunities, leads, and marketing campaign performance.

• Captures daily, weekly, monthly, and annual sales tracker updates.

• Creates the bi-weekly team meeting presentation slides with key reporting information.

• Prepares post-campaign and post-event summary reports with key takeaways and opportunities.

Communication/Business Relationships 

Internal (within the Organization)

Contacts: Contacts: Marketing & Communications Team

Purpose of Communication: To plan and deploy marketing campaigns for the B2B Sales Team and its customers.

External (outside the Organization) 

Contacts: Vendors, Customers, Strategic Partners

Purpose of Communication: To fulfill their paid entitlements purchased from canfitpro.

Education

Preferred: Post-secondary education preferred

Work Experience

Minimum Required: 1-3 years of relevant experience

Knowledge, Skills & Abilities

Minimum Required:

• Excellent verbal and written communication skills

• Strong time-management and organization skills

• Able to manage multiple projects

• Administrative proficiency in common application, including Word, Excel, Outlook, and PowerPoint.

Preferred:

• Strong listening skill

• Notetaking skill

• Sales funnel knowledge

• Marketing knowledge

Core Competencies 

Action Oriented: Puts a lot of effort into their activities. Motivated and takes on challenges with energy. Takes on opportunities or initiatives eagerly and decisively.

Communication (Including written communication): Clearly conveys and receives messages to meet the needs of Associates and Members. Personally investigates to better understand a situation or determine communication needs. Uses different ways of conveying a message to add clarity and meaning to communications. Expresses ideas effectively; Thinks through the message in advance and organizes the message in logical flow.

Attention to Detail: Employs active listening to collect and gather specific and pertinent details. Includes sufficient details when documenting or presenting information. Explores the problem and all of its elements until the reasoning has been found so that it can be resolved accurately.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

People Leadership

Direct Reports: 0

Working Conditions 

• Hybrid Working Environment with 2-3 days in office

• Continuous sitting, use of computer, keyboard and phone

• Continuous screen time demanding audio and visual attention

• Able to travel to events in Canada if required for business purposes

• Able to work some evenings or weekends as required

Perks of working at canfitpro

• To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

• FREE Fitness membership and discounted membership for friends and family.

• Group benefits plan designed to meet employees’ basic and life-changing benefits needs.

• Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.

• You will receive a paid day off during your birthday month every year.

• Your career development is supported through free online learning in all areas of our business

• canfitpro provides access to our certifications and continuing education at no cost.

• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.

Compensation:

This job posting is for an existing vacancy.

Diversity and Inclusion

canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.

Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities. 

Recruitment Fraud Alert

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself: 

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday.  We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.