Branch Manager (Sales-Focused)

Job Description:

Core Accountabilities

1. Sales Leadership & Revenue Growth (Primary Focus)

• Own and deliver branch revenue, margin, and growth targets across Sarnia and Toronto.
• Lead new business development, key account growth, and lifecycle service sales (condition monitoring, reliability services, software, and consulting as applicable).
• Personally engage with strategic customers and high-value opportunities, supporting deal strategy, pricing, and closure.
• Ensure a robust and qualified sales pipeline, forecast accuracy, and conversion discipline.
• Work closely with the wider AVT/AES group to leverage cross-selling‑ and group opportunities.
• Set and manage pricing strategies that balance competitiveness with margin and profitability.

2. Profit & Loss (P&L) Responsibility

• Hold full P&L accountability for the Sarnia and Toronto branches, including:
  • Revenue
  • Gross margin
  • Operating costs
  • Resource utilization
  • Overall profitability
• Manage branch budgets, cost control, and investment decisions.
• Review monthly financial performance, identify variances, and implement corrective actions.
• Ensure effective billing, revenue recognition, and working capital‑ management (WIP, invoicing, credit control support).

3. Team Leadership & People Management

• Lead, develop, and motivate multi‑disciplinary teams across sales, engineering, and technical services.
• Set clear performance objectives, KPIs, and accountability for all branch staff.
• Conduct regular reviews, coaching sessions, and performance management activities.
• Recruit, onboard, and retain high-quality talent aligned to AVT Reliability’s commercial and technical standards.
• Promote a commercial, customer-focused, and safety-first culture across both locations.

4. Scheduling, Resource & Capacity Management

• Overall responsibility for resource planning and scheduling across Sarnia and Toronto.
• Ensure engineers and technicians are effectively utilized and aligned to customer demand and project commitments.
• Balance short-term‑ reactive work with planned and recurring services.
• Work closely with customers and internal teams to manage priorities, lead times, and delivery expectations.
• Ensure workload planning supports margin delivery and avoids bottlenecks or under‑utilization.

5. Operational & Business Management

• Ensure consistent, high-quality service delivery across both branches.
• Oversee day-to‑day branch activities including:
  • Service delivery coordination
  • Facilities oversight
  • Equipment and asset management
  • Supplier and subcontractor control
• Ensure alignment between sales commitments and operational capability.
• Drive continuous improvement in processes, efficiency, and customer satisfaction.

6. Customer Relationship & Market Development

• Maintain strong relationships with key customers, acting as senior point of contact where required.
• Identify opportunities for long-term service agreements, recurring contracts, and strategic partnerships.
• Represent AVT Reliability in the local market, strengthening brand reputation and visibility.
• Monitor competitor activity, market trends, and customer needs to inform strategy.

7. Health, Safety, Quality & Compliance

• Ensure branches operate in full compliance with Health & Safety, ISO/Quality, and regulatory requirements.
• Promote a strong safety culture and ensure all work is conducted in accordance with AVT and customer standards.
• Ensure documentation, reporting, and audits are completed accurately and on time.

Key Performance Indicators (KPIs)

• Branch revenue growth and new business wins
• Gross margin and profitability
• Sales pipeline value and conversion rate
• Resource utilization and scheduling efficiency
• Customer satisfaction and retention
• Team performance, engagement, and development

Skills, Experience & Background

Essential

• Proven experience as a Branch Manager, Operations Manager, or Sales-led General Manager in a technical or industrial services environment.
• Strong background in B2B sales and customer relationship management.
• Demonstrated P&L ownership and commercial decision-making ability.
• Experience leading and managing multi‑disciplinary teams.
• Ability to balance hands-on‑ commercial activity with structured operational management.
• Strong communication, leadership, and decision-making skills

Desirable

• Experience in reliability engineering, condition monitoring, asset management, or industrial services.
• Exposure to regulated, safety-critical industrial environments.
• Experience managing multi‑site operations.

Role Characteristics

• Sales-biased leadership role with strong operational accountability
• Multi‑site responsibility (Sarnia & Toronto)
• High level of autonomy with clear accountability for results
• Travel between branch locations and key customers

AESSEAL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.