Brand Activation Specialist

Brand Activation Specialist – Co-op Placement
Reporting to: Grocery Manager
Location: GTA

Company Overview:
The Charton Hobbs Group (CHG), consisting of Charton Hobbs, Authentic Wine and Spirits Merchants and Escalade Wines and Spirits is a leading national beverage alcohol agency representing a diverse portfolio of premium wine and spirit brands. With a strong presence across Canada, we are committed to excellence in sales, service, and brand building.

Position Summary:
We are currently seeking a motivated and enthusiastic co-op student for a Brand Activation Specialist placement in the Greater Toronto Area. Reporting to the Grocery Manager, this role offers hands-on experience in merchandising, sales support, and brand promotion within grocery environments, with exposure to both the hospitality and marketing aspects of the industry. It’s a great opportunity for students pursuing studies in hospitality management, marketing, business, or related fields to gain practical experience in the beverage alcohol industry.

Key Responsibilities:

• Service CHG products at various grocery accounts to ensure optimal placement, visibility, and inventory rotation.


• Build and maintain impactful product displays that support brand awareness and promotional campaigns.


• Assist with product deliveries and value-added promotional materials.


• Participate in grocery promotions, marketing initiatives, and in-store brand activations.


• Represent CHG and our premium portfolio at events or tastings (as applicable).


• Gain insight into marketing strategies and how they are executed at the store level.


• Maintain accurate records of merchandising activities and report regularly to the Grocery Manager.

Qualifications:

• Currently enrolled in a co-operative education program in Hospitality Management, Marketing, Business, or a related field.


• Passion for the wine and spirits industry, with an interest in marketing and brand building.


• Strong communication, organizational, and time-management skills.


• Proficiency with Microsoft Office applications.


• Customer service or sales experience is an asset.


• Must be of legal drinking age in Ontario (19 years or older).


• Valid driver’s license and access to a reliable vehicle.


• Comfortable lifting 40+ lbs and working independently in a field-based role.

Compensation:
This is a paid co-op placement. Compensation includes a base salary, car allowance, and reimbursement of business-related expenses. This position supports meaningful work-integrated learning aligned with your academic program.

Application Process:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and interest in the position.

Charton Hobbs is an equal opportunity employer and is committed to accessibility and inclusivity. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require accommodations during the hiring process, please contact us at [email protected] or 905-238-3222.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.