Brand Manager

Employer: Corby Spirit and Wine Ltd. o/a Pernod Ricard Pernod Ricard North America

Position: Brand Manager –Tequila

Terms of Employment: Full-time / Permanent

Hours of Work: 37.5 hours/week

• Eligible for discretionary bonuses and/or salary increases in accordance with company policy.
• Eligible for Long-term Disability
• Eligible for Defined Contribution pension plan
• Eligible for Life Insurance
• Eligible for Medical and Dental coverage
• Eligible for paid time off
• Eligible for EAP
• Other benefits may include: Tuition Reimbursement, Product Allotment

Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. 

An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada. We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

This is a Brand Management role on the dynamic Tequila portfolio! This portfolio consists a diverse mix of top-priority brands with high ambitions:

-New Brands: Newly acquired Codigo Tequila, brought in with high expectations to disrupt their categories as ultra-premium lifestyle brands.

- Core Tequila Brands: Ultimate craft brands and bartender favorites Altos tequila and Del Maguey mezcal, scaling up in the 3rd biggest agave market in the world.

Responsibilities:

Reporting to the Senior Brand Manager, the responsibilities of this role will include:

• Developing annual strategic plans to deliver continued growth, both brand equity and commercial, by localizing global brand visions and developing local brand positionings where needed
• Developing and implementing communication campaigns, promotions and public events delivering on the brands’ key equity challenges to recruiting new consumers
• Ensuring media-to-shelf visibility, translating the communication campaign to the shopping floor as well as on-premise activations, all designed to recruit more households
• Building a robust innovation pipeline through careful product introduction planning, working cross-functionally with the brand owner, sales, finance and logistics to ensure a commercially viable product and a solid route to market
• Keeping the portfolio top of mind internally and building quality and trusting relationships at all relevant levels of the organization, as well as across functions and regions, through strong interpersonal skills, integrity, influencing skills and delivery
• Analyzing both commercial and brand health data to complete monthly business performance reports translating insights into action
• Creating and owning the budget plan, ensuring resource allocation in line with the strategy and maximizing impact, and taking responsibility for the P&L, tracking and explaining both positive and negative developments
• Coordinate special publicity events and promotions for internal and external audiences
• Prepare or oversee preparation of contracts.
• Oversee program development of Ambassador-led activations relevant to brand portfolio 

Requirements

This exciting role requires a dynamic and experienced Brand Manager with a strong marketing and analytical background, a demonstrated ability to strategize and execute multi-channel marketing programs and the entrepreneurial mindset to scale brands from the ground up and disrupt their categories.

A passion for managing complex contexts is required, ensuring brand plans are rooted in insights and delivering on brand and commercial priorities to ensure business impact.

• A university degree in business, marketing, public relations, communications, or a related discipline is required, Masters degree preferred
• 4+ years of alcohol beverage marketing experience
• Prior experience developing and bringing to market new product innovation with familiarity of Stage Gate process
• Experience delivering presentations to both large audiences as well as in executive settings Strategic vision to ensure consistent plans that will deliver long-terms business priorities
• Strong business acumen and growth mindset, constantly searching for opportunities to drive business impact
• Operational excellence, multitasking many complex initiatives with strong organization skills
• A go-getter attitude, and individual who doesn’t get overwhelmed by big challenges, but thrives on them
• An entrepreneurial mindset and creative problem-solving skills
• A strong collaborator, and ability to work across-functions to solve problems
• Strong presentation and influencing skills to convince stakeholders
• 2+ years of International work experience
• Experience working with relevant software systems (JDE, Power BI, Concur) and consumer insight tools (Prime, Numerator, ACT)

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.

Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis.

Pernod Ricard is also a United Nation’s Global Compact LEAD company.