Build, Lead, Succeed - Join Colonial Honda as an Automotive Sales Manager

Colonial Honda is Hiring an Automotive Sales Manager - Apply Today!

Work is more than a job at Steele Auto Group. It is a chance to make a positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you: your passion, your purpose, your potential.

At Colonial Honda, the new and the used car department is a key part of the dealership. It drives sales, supports our service team, and delivers reliable, high-quality vehicles to our customers. This is not just about numbers; it’s about leadership, strategy, and creating an exceptional experience for both your team and the customer.

We are looking for an Automotive Sales Manager who can lead from the front, motivate a high-performing team, and grow the department profitably while delivering an outstanding customer experience. This role is ideal for someone who understands the new and the used vehicle business inside and out and knows how to balance people, process, and performance.

Compensation will be based on skills, experience, and qualifications.

What You Will Be Doing

• Lead, coach, and inspire the new and used car sales team to achieve sales goals


• Set clear expectations and provide ongoing feedback to team members


• Build a positive, customer-focused environment that encourages repeat business


• Oversee inventory, pricing, and merchandising to maximize profitability


• Collaborate with the service and finance departments to enhance customer experience


• Analyze sales performance, trends, and metrics to identify growth opportunities


• Develop and implement strategies that increase market share and department success

What We are Looking For

• Proven experience in new and used car sales and dealership leadership


• Strong leadership and coaching skills with the ability to motivate a team


• Excellent communication and organizational skills


• Results-driven and comfortable making data-informed decisions


• Passionate about delivering a world-class customer experience

Why You Will Love Working with Steele Auto Group 

As part of Steele Auto Group, we also offer competitive compensation, benefits, employee perks, training opportunities, and room to grow within the organization. Everything and more that you would expect from Atlantic Canada’s largest Automotive Group. Learn more about us at www.steeleauto.com 

How to Apply: 

• Click the link to apply, Steele Auto Group Careers 


• Sign in (top right corner) and create your profile, 


• Upload your resume 

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant. 

AI Disclosure Statement: At Steele Auto Group, people always come first, even in our hiring process. We do not rely on AI or automated tools to screen candidates. Every application is personally reviewed by real people who take the time to understand each individual’s experience, skills, and potential. Your application matters, because we value the person behind it.