Business Development Director, Retail Media

About Kepler:

Kepler is a leading omnichannel, full-funnel, full-service agency, powered by the proprietary Kip platform, specializing in media, creative, and data. We are at the forefront of digital innovation, helping our clients navigate the ever-evolving landscape of retail media, commerce, AI, and human consumer experiences. Kepler is seeking a visionary sales leader to accelerate the growth of our retail media practice

The Role:

We are looking for a dynamic, entrepreneurial sales leader to serve as Kepler’s Business Development Director of Retail Media. This role is responsible for setting the go-to-market strategy and driving top-line revenue growth across our retail media ecosystem, with a keen focus on Amazon Ads (SPA, DSP, AMC) in addition to Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash, and the many other emerging Retail Media Networks (RMNs).

You will be primarily focused on winning new enterprise retail business, building strategic relationships with brands, agencies, and partners, while evangelizing Kepler’s “Retail 360” approach. The ideal candidate has a deep, nuanced understanding of retail sales operations, retail SEO/content, and is passionate about retail media being a holistic, integrated, full-funnel business driver, not just a lower-funnel and siloed tactic.

Key Responsibilities:

Sales Leadership & Revenue Growth

• Drive New Business: Own the full sales cycle of enterprise level retail sales opportunities from prospecting to contract signature, focusing on high-growth endemic advertisers.


• Build and Monitor Pipeline:  Build and maintain organized documentation of sales funnel forecasts and projections.


• GTM Strategy: Refine Kepler’s retail media narrative to help productize and differentiate our services.


• Identify Cross-Sell Opportunities: Become well-versed in telling a complete Kepler story, and being able to identify leads that may be more appropriate for broader multi-channel consideration.

Strategic Partnerships & Thought Leadership

• Retailer Relations: Foster relationships with RMN partners (Amazon, Walmart, etc.) as it relates to driving value for prospects and new clients.


• Retail Media Tech Relations: Similar to the above, build relationships with Kepler’s preferred retail media tech partners to benefit prospects and clients.


• Consultative Selling: Act as a senior strategic partner for prospects, providing expert counsel on leveraging retail data (e.g., AMC, Scintilla) to achieve business outcomes.


• Industry Voice: Represent Kepler as a retail media subject matter expert (SME) at industry events, with press, and in senior-level client meetings.

Product & Team Collaboration

• Innovation: Partner with Kepler’s product team to inform the development of tech solutions within the Kip platform, including AI-driven retail applications.


• Cross-Functional Alignment: Collaborate with Media Center Of Excellence leads (Social/Entertainment/Culture, Search+, Programmatic, Video, etc) to ensure retail media is integrated into broader omnichannel strategies.


• Sales Enablement: Co-develop high-impact marketing materials and "big idea" pitches that showcase Kepler’s unique value proposition.

Qualifications:

• 8+ years of experience in digital advertising sales, with a proven track record of closing complex, multi-million dollar deals.


• Deep Expertise in the retail media landscape, including Amazon Ads (DSP, Sponsored Ads, AMC), Walmart Connect, or similar platforms.


• Strategic Vision: Partner with the other Kepler Commerce and Retail Leads to develop 3-5 year growth plans for a retail media practice, considering the impact of AI and evolving consumer behavior.


• Communication: Exceptional presentation skills and the ability to explain complex data and technical features in "ordinary terms" for senior executives.


• Entrepreneurial Grit: A "do what it takes" mindset with the ability to thrive in a fast-paced, high-growth environment.

What We Look For:

• A Growth Mindset: You are naturally curious, constantly identifying new opportunities and "breaking through" ambiguity.


• A Strategic Storyteller: You can craft compelling narratives that connect retail media spend directly to a client’s long-term business goals.


• An Inspiring Leader: You are passionate about building teams and fostering a culture of excellence and innovation.