Reporting to the President, the Business Development Executive is responsible for the development and execution of the business development strategy and sales plans for Util-Assist. The successful candidate will lead a team of business development professionals in the establishment of annual sales targets, account plans, and go-to-market strategies to achieve corporate revenue growth objectives.
📋What You’ll be Doing:
- Define overall strategy for sales, lead generation and go-to-market partnerships and develop short and long-term plans and targets to reach growth and profitability goals.
- Create and implement business and market strategy for new and existing services to create effective market growth strategies.
- Establish, manage and review the full cycle sales process to drive revenue, grow the business and drive opportunities through sales stages more effectively and efficiently.
- Collaborate with finance to establish rate carts and pricing for services offered.
- Implement and maintain a corporate CRM to manage the sales pipeline and leads.
- Understand the target market, market trends, new technology, customer business issues and the competitive environment.
- Build, nurture and establish formal agreements with key go-to-market partners to sell joint solutions.
- Guide external communications to the market across all channels and build brand awareness for Util-Assist products and services.
- Track competitive market share, win/loss data and fully understand competitive selling strategies.
- Represent the organization in customer negotiations, trade shows, seminars and conferences.
- Ensure a strong understanding of the marketplace dynamics, including competitive and customer trends.
- Build and manage the department’s annual budget and business plan and provide regular reporting regarding sales and marketing objectives to the executive.
- Ensure that the sales funnel and pipeline development is in line with industry standards and best practices for technology-based solutions.
- Provide people leadership and direction to direct reports through coaching, development, performance management and resource planning.
- Participate in the recruitment and selection process and provide orientation and guidance for all new hires within the Business Development organization.
- Provide leadership to direct reports to ensure they exceed and are accountable for key performance objectives in terms of sales, profitability and pipeline development.
🧠What You Bring:
- Bachelor’s degree in Business, Marketing, Engineering, or related field; MBA considered an asset
- Minimum 10+ years of sales and business development leadership experience within the utility industry
- Proven success driving revenue growth, market expansion, and strategic partnerships
- Experience leading and developing high-performing sales teams
- Strong background in enterprise sales, account planning, and revenue forecasting
- Experience with formal sales methodologies and CRM platforms
- Established network within the Canadian utility sector
- Experience managing complex sales pursuits, negotiations, and contract execution
- Valid driver’s license and ability to travel as required
- Strong knowledge of sales strategy, business development, and account management
- Deep understanding of the Canadian utility industry and market trends
- Experience with sales methodologies, pipeline management, account planning, and revenue forecasting
- Advanced ability to develop sales and marketing strategies in a technology and professional services environment
- Advanced leadership and team management skills
- Expert negotiation, contract development, and proposal writing skills
- Expert pricing, quote development, and commercial strategy skills
- Strong financial and business acumen, including budgeting and forecasting
- Advanced MS Office and presentation skills
- Experience with CRM systems, sales analytics, and reporting tools
- Knowledge of utility modernization, AMI, and digital transformation initiatives is an asset
🌟Who You Are:
- Strong people leadership, coaching, and team development skills
- Excellent relationship-building and stakeholder management abilities
- Strong communication, presentation, and influencing skills
- Strategic thinker with strong problem-solving and decision-making abilities
- Results-oriented with a focus on growth and accountability
- Ability to collaborate effectively across teams and leadership levels
- Strong negotiation and conflict resolution skills
- Adaptable and able to manage multiple priorities in a fast-paced environment