Business Development Representative

About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.

Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.

About the role

CoLab is growing quickly, and we’re looking for a motivated Business Development Representative (BDR) to join our business development team. The ideal candidate is a go-getter with a knack for making conversations happen. You learn from every interaction you have. Our SDRs often transition into Account Executives, and we’re looking for people who are driven and eager to pursue that career path.

You’ll spend your days conducting research to connect with the right engineering leaders, engage in compelling conversations, and deliver qualified pipeline in the form of Sales Qualified leads (SQLs) and Sales Accepted Opportunities (SAOs) to our team of Account Executives. You are able to work independently but love to collaborate with teammates to fine tune best approaches. You are comfortable with – and eager to learn about – technical subject matter. For this role, you'll need to be comfortable with cold calls and ready to speak with people at all levels of an organization.

What you’ll do:    

• Generate qualified pipeline and drive growth by identifying, engaging, and qualifying prospective customers through a combination of cold calls, emails, and social outreach


• Responsible for monthly and quarterly SQL and SAO targets


• Act as the first point of contact for many of our prospects - you’ll represent the voice and values of our brand while uncovering pain points and aligning them to our solutions


• Conduct in-depth account research to identify key decision-makers and understand organizational priorities, opportunities, and buying signals


• Partner closely with Account Executives to set up high-quality meetings and ensure smooth handoffs for deeper discovery and deal progression


• Maintain accurate records of your outreach and lead interactions in Salesforce and outreach, leveraging data and tools to optimize your approach and stay organized


• Continuously improve by seeking out feedback, participating in regular coaching sessions, and developing both your sales and technical acumen

What you’ll need:

• Demonstrated experience in a Business Development role


• Confidence and executive presence when engaging stakeholders at all levels, including senior leadership and C-suite


• Conviction for sales, with a drive to build pipeline and growth for the company - an entrepreneurial mindset and passion for outbound prospecting


• Creative problem-solving and adaptability, with a bias for action and the belief that challenges are just opportunities in disguise


• Interest and ability to understand technical products and customer use cases, and communicate their value in a clear, relevant way


• Team-first attitude with ownership - you care about your own results and the team’s success equally


• Strong internal motivation to hit goals, improve every day, and make a measurable impact


• Exceptional communication skills, both written and verbal, with a focus on clarity, empathy, and persuasion

Why CoLab? 

• This is a full-time, permanent position with an attractive compensation package that includes commission and stock options.


• This role offers an extended health and benefits package that includes unlimited paid vacation and RRSP matching.


• This position requires regular travel to downtown Toronto.


• There will be opportunities for growth from this position to senior/management roles in Sales Development or new opportunities with the Account Executive and Success Teams.


• Success in this role will be measured by the number of identified SQLs and number of Sales Accepted Opportunities (SAOs) reached.   

This is a full-time, permanent position with a compensation range of $70,000-110,000 on target earnings