Business Development Representative

Business Development Representative – B2B Wholesale
Mississauga, ON | Field-based, travel across multiple GTA locations | Full-time
$48,000 – $52,000 base + performance incentives

About the Opportunity

Our client is a well-established, multi-location B2B wholesale business serving a broad base of trade customers across the GTA. With a strong operational footprint and a loyal customer base, they’re investing in growth and adding a Business Development Representative to drive new business and expand wallet share with existing accounts.

This is a hands-on, field-facing role based out of Mississauga, reporting directly to the Vice President & General Manager, with real visibility into the business and room to shape how the company goes to market.

What You’ll Do

Prospecting & Lead Generation

• Identify and qualify new trade customers through research, networking, referrals and in-person outreach


• Build and run your own lead generation plan to keep a healthy, active pipeline

Account Growth & Client Engagement

• Build strong relationships with new and existing customers across all locations


• Run needs assessments and recommend tailored product and service solutions


• Grow sales within current accounts by finding gaps and cross-sell opportunities

Presentations & Proposals

• Prepare and deliver tailored sales presentations and proposals to business owners and buyers

Pipeline & Reporting

• Track leads, customer activity and opportunities in the CRM


• Provide regular progress updates and sales forecasts to the VP & GM

Market Intelligence & Strategy

• Monitor industry trends, competitor activity and pricing dynamics


• Analyze sales data to identify growth opportunities and recommend strategies


• Work closely with marketing, operations and purchasing to deliver for customers

What You Bring

• 2–3 years of sales or business development experience, ideally in B2B wholesale, foodservice or distribution


• A hunter mindset: comfortable walking into businesses, opening conversations and following through to close


• Strong communication, negotiation and relationship-building skills


• Organized and self-directed, able to manage your own territory and schedule


• Familiarity with CRM and sales tools is an asset


• Bachelor’s degree in Marketing, Business, Sales or a related field


• Valid driver’s licence and reliable vehicle (travel between locations and customer sites required)

What’s on Offer

• Base salary of $48,000 – $52,000 plus performance-based incentives with uncapped upside potential


• Direct reporting line to senior leadership


• Opportunity to build and own a growing book of business