Business Development Representative (BDR)

Business Development Representative (BDR)

Location: Toronto (Hybrid) or Remote (North America)
Company: Una Software

About Una

Una is redefining how companies plan and make decisions. In a world of constant change, finance teams can’t rely on static budgets and backward-looking reports. Una is an AI-powered performance planning platform that brings together financial and operational data—helping companies move faster, adapt with confidence, and eliminate uncertainty. We’re building a new standard for planning—one that is dynamic, intelligent, and deeply connected to how businesses actually run.

The Role

We’re hiring a Business Development Representative to help build and scale Una’s pipeline engine. This is not about high-volume, generic outreach. You’ll focus on precision—targeting the right accounts, using real signals, and crafting thoughtful messaging that resonates with finance leaders.

What You’ll Do

• Identify and research target accounts (CFOs and FP&A leaders)


• Execute multi-channel outbound campaigns (email, LinkedIn, calls)


• Leverage intent data and signals to prioritize outreach


• Craft personalized messaging that speaks to real business challenges


• Qualify inbound and outbound leads


• Book high-quality meetings for Account Executives


• Collaborate closely with marketing and sales on messaging and campaigns

What We’re Looking For

• 0–3 years experience in BDR/SDR or related role (or strong desire to break into SaaS sales)


• Strong communication skills—clear, concise, and thoughtful


• Curious and coachable—you actively seek feedback and improve quickly


• High energy and resilience—you’re comfortable with rejection and keep going


• Organized and disciplined in managing outreach and follow-up

What Success Looks Like

• You consistently generate high-quality meetings (not just volume)


• You develop strong instincts for what messaging works and why


• You become a trusted partner to AEs


• You earn your way into a closing role

Why Join Una

• Learn modern, signal-driven outbound from the ground up


• Clear path to promotion into Account Executive


• Work with a focused, high-performing team


• Early-stage company with real traction and momentum


• Competitive compensation + equity

Our Culture

• High standards, low ego


• Ownership over activity


• Clarity over complexity


• We care about winning—and how we win