Business Lead

Compensation: $110,000 Base Salary + variable + equity

Location: After 90 days, this role is required to be in-office in Kelowna full-time

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

We’re looking for an experienced operator who has lived the 0–1 journey. Someone who knows how to take a SaaS product from concept to paying customers. As an AI Business Lead at Martell Group, you’ll be the commercial lead behind new ventures, shaping their go-to-market strategy, validating revenue models, and driving early sales traction.

What You'll Do

• Lead customer discovery, validation, and early revenue generation


• Design and execute GTM strategies for new venture launches


• Own outbound and inbound sales efforts from outreach to close


• Build and maintain key customer relationships to drive renewals and referrals


• Collaborate with product and technical leads to ensure product-market fit


• Develop scalable processes, playbooks, and sales infrastructure for repeatable growth


• Report and interpret traction data to guide venture decisions

What You Bring

Required Qualifications

• Proven SaaS operator or founder with early-stage experience


• Hands-on with sales, customer development, and GTM design


• Excellent communicator with a bias for clarity and action


• Strong business instincts, with the ability to turn feedback into opportunity


• Comfortable in ambiguity and fast-moving environments


• Data-literate, strategic, and deeply customer-driven

Preferred Qualifications

• Previous founder or early executive in a B2B SaaS startup


• Background in technical sales or product-led growth


• Experience leading or mentoring small commercial teams


• Familiarity with AI-driven tools or workflows