Commercial Business Analyst

As a Commercial Business Analyst, your main focus will be to conduct customer segmentation, cohort analysis, and product performance reviews; Act as expert user of SQL and data platforms, supporting data extraction; and provide insights on campaign effectiveness, including conversion attribution and return on ad.

This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Insights and analytics
• Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
• Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
• Provide insights on campaign effectiveness, including conversion attribution and return on ad spend
• Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
• Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
• Conduct customer segmentation, cohort analysis, and product performance reviews
• Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
• Act as expert user of SQL and data platforms, supporting data extraction and team upskilling
• Collaboration
• Generate regular reports and dashboards with actionable insights for stakeholders
• Support Experience Lead, E-com Leads, Commercial Managers and Marketing team with analytics activities and share insights

Who You Are:

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
• Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI
• Strong knowledge of A/B testing methodologies and web tracking implementation
• Strong analytical, reporting, and presentation skills
• 2+ years’ web analytics experience, preferably in eCommerce or fashion retail

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary is $97,200 

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.