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Community Partnership Liaison

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Job Description - Community Partnership Liaison


Community Partnership Liaison

About Warm Embrace Elder Care
Warm Embrace Elder Care is a family‑owned organization that has proudly supported seniors in our community for over 18 years. Our mission—empowering the elderly to experience fulfillment today through dignified care—guides every interaction we have with clients, families, and partners. Our caregivers are known for their compassion, reliability, and heartfelt commitment to making each day better for the seniors we serve.
We are looking for a relationship‑oriented Community Partnership Liaison who thrives on connecting with people, building trust, and representing a mission that truly makes a difference while elevating our brand presence across the community. This is an existing vacant position.

What You’ll Love About This Role
This position is ideal for someone who loves being out in the community, forming meaningful relationships, and ensuring families and referral partners feel supported, respected, and valued. You will be the welcoming face of Warm Embrace Elder Care—someone who brings warmth, professionalism, and genuine care to every interaction.
Your work will strengthen our partnerships, increase awareness of our services, and help more seniors receive the compassionate support they deserve.

What You’ll Do

Build Trusted Relationships
  • Develop warm, long‑lasting connections with referral partners, healthcare professionals, and community leaders.
  • Maintain regular, friendly outreach to ensure partners feel appreciated and confident in referring families to us.
  • Position Warm Embrace as the trusted, go‑to partner for senior care solutions.
Lead Community Engagement
  • Represent Warm Embrace at community events, health fairs, networking meetings, and conferences.
  • Serve as a positive, approachable ambassador who strengthens our presence and reputation.
Maintain a Strong Community Presence
  • Visit referral sources regularly to nurture relationships and keep our services top‑of‑mind.
Organize and Execute Marketing Efforts
  • Plan and coordinate a thoughtful calendar of outreach activities, events, and campaigns.
  • Create marketing initiatives that resonate with families, healthcare partners, and community organizations.
Support Families Through the Intake Process
  • Meet with seniors and their families to understand their needs with empathy and clarity.
  • Recommend care solutions that prioritize safety, reduce family stress, and honour the client’s dignity.
Support Client & Family Satisfaction
  • Respond to concerns with patience and understanding.
  • Ensure clients and families feel heard, supported, and cared for throughout their journey with us.
Track Progress & Share Insights
  • Record interactions, monitor referral trends, and evaluate campaign effectiveness.
  • Share insights that guide future outreach and strengthen team collaboration.
Collaborate with the Office Team
  • Work closely with internal staff to ensure smooth transitions from inquiry to service.
  • Contribute to a positive, supportive team environment where everyone feels valued.
Participate in On‑Call Rotation
  • Provide after‑hours support when needed, helping caregivers and families navigate urgent situations with calm and care.
What Success Looks Like
  • Strong, loyal relationships with referral partners who trust and appreciate your support.
  • A steady increase in high‑quality referrals that lead to meaningful client‑caregiver matches.
  • Positive feedback from families who feel guided, reassured, and respected.
  • Smooth collaboration with the office team and clear communication across all touchpoints.
  • Marketing campaigns and community events that create genuine engagement and connection.
  • Consistent, accurate reporting that helps the team grow with confidence.
What You Bring

Experience
  • 3–5 years of experience in healthcare or social services (social work, nursing, case management, etc.)
Skills
  • Exceptional interpersonal and communication skills; able to connect with people from all backgrounds.
  • Strong understanding of the needs of seniors and their families in Waterloo Region and Wellington County.
  • Ability to plan, organize, and follow through on multiple initiatives at once.
  • Comfortable guiding families through emotional decisions with empathy and clarity.
  • Proficient with CRM systems, marketing tools, and Microsoft Office.
  • Organized, dependable, and able to balance independent work with team collaboration.
Personal Attributes
  • Compassionate and patient, especially when supporting families under stress.
  • Warm, enthusiastic, and naturally positive.
  • Calm under pressure and able to navigate emotional situations with grace.
  • Community‑oriented and energized by meeting new people.
  • Motivated by helping others and building relationships that last.
  • Flexible with scheduling to attend events or meet with families when needed.
Total Compensation
  • $55,000—$85,000+ comprised of hourly pay plus bonus incentives and results-based pay.
Why This Work Matters

Every relationship you build helps a family feel supported. Every conversation you have helps a senior stay safely at home. Every connection you nurture strengthens the circle of care in our community.
If you’re energized by people, motivated by purpose, and passionate about making a meaningful difference, we’d love to meet you.


 
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