Compact Equipment Sales Representative (CESR)

Toromont Cat is looking for a Compact Equipment Sales Representative to be the key point of contact between the business and our Compact Equipment customers. He/she will have a passion for sales and a proactive desire to connect with customers, identify opportunities, and deliver equipment solutions that help customers succeed. This is an excellent opportunity for a highly motivated sales professional who thrives in a fast-paced, customer-focused environment and enjoys owning the sales process from lead generation through delivery. Successful incumbents will have the opportunity to grow their careers within Toromont Cat, including progression into future sales representative opportunities. 

Our Workplace Total Rewards: 

• Industry leading safety culture where your wellness is the top priority


• Affiliation of working with a “best in class” organization and the global “Caterpillar” brand


• Access Learning and Development and Educational Assistance


• Compensation program that includes:




• Competitive salary, annual performance bonus and salary review


• Pension Plan with Company match at 100%


• Employee Stock Purchase Plan with Company match


• Group Savings Plans


• Disability coverage (short and long-term)


• Employee / Family Assistance Program with access to leading medical experts


• Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance)


• Exclusive employee deals, discounts and perks with our Toromont partners

A Typical Day @ Work: 

• Respond quickly and professionally to customer inquiries generated through walk-in traffic, digital leads, rental conversions, events, and referrals 

• Build and maintain strong relationships with new and existing customers 

• Prospect new opportunities and identify customers that would benefit from compact equipment solutions 

• Determine customer requirements and recommend equipment, attachments, financing, and service solutions 

• Present equipment options, pricing, trade-in opportunities, financing programs, and payment solutions 

• Manage opportunities from initial contact through closing and delivery 

• Convert rental customers into equipment ownership opportunities 

• Participate in local events, trade shows, demonstrations, and customer engagement activities 

• Maintain accurate customer information, quotes, opportunities, and follow-up activities within CRM systems 

• Collaborate with internal teams to ensure a seamless customer experience 

• Establish attainable monthly and yearly objectives intended to reinforce continuous improvement and achievement toward Company goals 

Requirements: 

• Post-secondary education ideally in Business, Sales, Marketing, Construction Management, Equipment Management, or a related program


• 3-5 years of sales experience; equipment, automotive, dealership, construction, or related industry experience is an asset


• Strong customer service and relationship-building skills 

• Self-motivated, competitive, and results-oriented mindset 

• Excellent communication, negotiation, and closing skills 

• Ability to manage multiple opportunities and follow up with urgency 

• Comfort discussing financing, payments, trade-ins, and value-based solutions 

• Proficiency with CRM systems, digital sales tools, and technology platforms 

• Valid driver's license with a clean driving record 

About Toromont Cat  

With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!  

Artificial Intelligence (AI) 

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.