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Content Strategist

icon building Company : D2l
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Content Strategist

We are seeking a Content Strategist with a passion for localization and technical writing to join our team. This role is ideal for someone with a keen eye for detail, a talent for clear communication, and a desire to make a global impact. As part of our team, you’ll help craft and manage content strategies that are user-centric, culturally relevant, and technically accurate.  


Your collaboration with cross-functional teams and focus on user experience will contribute significantly to the overall success of our products and customers. 


How will I make an impact?



  • Plan and create multi-lingual content strategies in collaboration with cross-functional teams. 

  • Produce high-quality, persona-specific documentation that meets applicable writing and information architecture standards. 

  • Create accessible gifs and video tutorials to help end-users succeed in their daily tasks. 

  • Develop and follow style guide and writing guidelines to drive brand consistency. 

  • Develop, document, and refine standard operating procedures (SOPs) to drive efficiency. 

  • Work with cross-functional teams to understand product and documentation requirements  

  • Manage release cycle tasks and assignments within set deadlines. 

  • Develop, conduct, and track usability tests with internal/external stakeholders. 

  • Analyze productivity metrics. 

  • Engage with internal and external stakeholders to address multi-lingual content gaps. 


What you’ll bring to the role: 


Content Strategy Support 



  • Assist in developing and implementing content strategies for global audiences. 

  • Assist in developing and implementing the use of AI to enhance the documentation and process quality. 

  • Contribute to the creation and management of style guides, glossaries, and templates to ensure consistency across all content. 

  • Conduct content audits to identify gaps, redundancies, and opportunities for improvement. 


Localization and Internationalization 



  • Collaborate with translators and regional teams to adapt content for different languages and cultures. 

  • Review and QA localized content to ensure accuracy and cultural relevance. 

  • Collaborate with translation vendors to maintain translation memories for consistency across regions. 


Technical Writing and Documentation 



  • Write, edit, and organize technical content such as release notes, FAQs, help topics, blog posts, how-to video tutorials, and other media. 

  • Work closely with developers, product managers, and UX designers to ensure content meets technical and user requirements. 

  • Update and maintain documentation to reflect new features and user feedback. 


Collaboration and Communication 



  • Work with cross-functional teams to align content with business objectives and user needs. 

  • Assist in presenting content strategies and findings to stakeholders. 

  • Provide input on content design and structure to enhance user experience. 


Performance Tracking and Improvement 



  • Use analytics tools to measure the effectiveness of localized and technical content. 

  • Gather feedback from users and stakeholders to refine and optimize content. 

  • Stay informed on industry trends and best practices in content strategy, localization, and technical writing. 


Suggested Qualifications/Experience: 



  • Bachelor’s degree, technical writing certificate, or equivalent work experience.

  • Experience in using version control tools such as GitHub.

  • Experience working with XML-based documentation publishing software, such as MadCap Flare.

  • Familiarity with localization tools (e.g., SDL Trados, MemoQ), content and learning management systems (CMS and LMS).

  • Understanding of SEO principles and analytics tools (e.g., Google Analytics).

  • Knowledge of programming languages, such as XML, HTML, CSS, and JavaScript.

  • Excellent project management skills and attention to detail.


 

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