Copywriter

A Day in the Life of Our New Copywriter…

Reporting to the Managing Director, this role will significantly contribute to establishing the brand’s tone and voice. This position, suitable for an experienced writer and marketer, supports all marketing channels and brand creative. It aims to encapsulate the tone and purpose of each class and product offering, ensuring seamless integration into all campaigns to meet business and brand goals.

At Boho Beautiful, we view our content creation as a service to the student and our audience. A way to teach through a visual platform in an engaging and inspiring way that builds community. We’re searching for a skilled individual who can understand a brand’s intention and convey it through words across an ever-growing collection of digital platforms and diverse audience groups.

As the copywriter, your focus will span across all business aspects, including ad campaigns, social marketing, website copy, product descriptions, informational guidebooks, and beyond. You will be part of a team tasked with developing impactful omni-channel and lifecycle campaigns to drive customer acquisition, engagement, and retention.

A Brief Overview of Initiatives:

• Titles & Descriptions for weekly video content
• Social Media Copy
• Monthly Newsletters/Strategic Sales Newsletters
• Website copy – focused on voice and SEO
• Store Product language
• Guidebooks focused on new product and video releases (points of focus on Yoga, Fitness, Plant Based Wellness, Meditation, and more)
• Script writing to support Podcast production and Passive Content Series
• and more as needed!

What We’re Looking For:

• Over 5 years of relevant copywriting experience with a portfolio to match, capable of managing projects independently.
• A passion for Yoga, Meditation, Fitness, and Plant Based Wellness.
• Proficient in creative writing across different mediums like web, mobile, video, email, social, out of home, and print.
• The ability to understand and adopt the brand voice in order to contribute to its ongoing evolution.
• An incredible comprehension of how to balance SEO language with authentic & heartfelt value.
• Understands marketing strategy, user journeys, and target marketing.
• Experienced in dealing with different audiences including consumer, business, and internal teams. Global experience is a plus.
• Experience in e-commerce and/or complex industries is a plus.
• Proficient in Google Suite and familiar with project management tools. Knowledge of Adobe Suite, Shopify, Squarespace, WordPress, and/or Notion is a bonus.

And to sweeten it even further, this full-time role is remote in nature. You can work from anywhere in the world . We only require that your working hours overlap with your direct manager’s for at least six hours per day.

To apply:

• Record a video cover letter (no longer than 2 minutes)
• 3 samples of (relevant) work you are proud of

Important– please note that without this entire list of deliverables accompanying your application it will not be considered.

Your decisions today will define your tomorrow.