Copywriter (Mid-Sr - Passport)

About Passport Brand Design

With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly putting itself on the map as a trusted brand partner. We’re passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people.

ABOUT THE ROLE:

Copywriter (Mid-Sr)

Passport Brand Design, a leader in strategic branding, is looking for a passionate, energetic, relentlessly curious and proactive creative thinker to fulfill the position of Copywriter to work on a large client in the nicotine category. The ideal candidate will have a strong desire to create something outside of the traditional agency mold, which will help take our work to the next level. Firm deadlines, quick turnaround times, and fluctuating workloads are common for this position; the Copywriter will have the ability to thrive in this dynamic atmosphere and will be able to handle these challenges with confidence and grace. 

DESIRED QUALITIES OF COPYWRITER AT PASSPORT:

• Translate concepts into effective messages by writing clear, persuasive original copy for a large client in the nicotine categroy


• Writing up ideas for presentations, proposals, marketing plans, and variety of other formats and mediums


• Writing copy for scripts, case studies, and more


• Working with the creative team to create decks with a strong focus on ideas and visuals


• Successfully communicate (present and sell-in) creative ideas and their rationale to account teams, clients


• Collaborate with agency team members from creative, account management, production, strategy to produce smart, powerful work


• Contribute conceptual thinking in the creation of integrated campaigns, working across traditional, digital and social media, packaging, products, etc.


• Creative ideation for a variety of campaigns


• Develop a working knowledge of our clients brands, and produce creative that supports and strengthens their initiatives


• Research industry and social media trends; interesting stories and news related to clients in order to help generate innovative concepts that will effectively contribute to overall creative strategy and campaign success


• Participate in briefs, brainstorms, team meetings and presentations to clients


• Revise or redevelop creative in response to feedback from the creative director, account team or clients

REQUIREMENTS:

• Minimum 5 years experience in marketing and advertising


• Proven track record successfully selling creative to big-brand clients and prospects


• Ability to think strategically, conceptualize creatively and see the concept through to flawless execution


• A working understanding of how composition, information hierarchy, and typography work together to drive home a message

• Polished client presentation skills demonstrating a clear vision of how the work addresses the client challenge


• Desire to work collaboratively as part of a larger team in a fast-paced environment


• Alcohol, tobacco/cannabis and pharma experience a plus

• A body of work that showcases your writing chops across a variety of clients with an innate ability to bring to life the nuances of a brand’s unique voice

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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