Country Manager - Sri Lanka & Maldives

Position Title

Country Manager, Sri Lanka and Maldives

Reports To

Regional Manager-South Asia, Middle East & Africa

Position Summary

• Manage and grow sales within the assigned territory by building strong relationships with key accounts, identifying new business opportunities, and achieving revenue targets. The role requires a deep understanding of the respective market, including business culture, regulatory environment, and market trends.


• Responsible for providing exceptional customer service and support, conducting sales presentations and product demonstrations, preparing proposals, and negotiating contracts, and collaborating with other departments to ensure a seamless customer experience.

Key Accountability

• Strategize and direct the execution of commercial initiatives for the region to ensure effective delivery of key deliverables and respective revenue targets.


• Responsible for negotiating and contracting with Business Partners: Travel agents, TMC’s and Corporate Accounts


• Manage the MAB GSA team across the market/region, working with them to deliver the strategy and relevant activity.


• Manage all day-to-day aspects of MAB operations in the market/region, including all people and performance including recruitment or selection of right candidates for the jobs, financial and general office management issues.


• Monitor, analyze and review the region's sale performance, routes profitability, cost of sales and industry performance indicators to ensure any performance gaps are rectified in a timely and efficient manner.


• Build and maintain goodwill and relationship with the Travel, Media, Corporate Business Partners, Tourism Boards, Local authorities, Consulate/High commission and attend industry functions on a regular basis to establish contacts, network and promote the interests of the airline.


• To lead and coach team members within the region to ensure both commercial and operations action plans are executed effectively and seamlessly.


• Managing operations including approvals of all on-ground activity/implementations through appointed General Sales Agents to ensure smooth operations in most cost-effective manner.


• Responsible for recruiting and managing staff (direct or under GSA payroll), including performance monitoring, and possible mentoring and training.


• Managing clients in all markets to effectively communicate policies, direction and mitigate resistance.


• Oversee all administrative functions including representing the company at various government agencies, legal entities, vendors etc as and when required.

Qualifications & Working Experience

• Bachelor's degree in business, Marketing, or related field.


• Minimum of 8-10 years of experience in sales, with a focus on Sri Lanka & Maldives market.

Area of Experience

• Strong understanding of Sri Lanka and Maldives market and corporate sector, including business culture, regulatory environment, and market trends.


• Proven track record of achieving sales targets and managing a sales pipeline.


• Managing GSA operations would be an added advantage 

Personality Traits

• Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and stakeholders.


• Strong analytical and problem-solving skills, with the ability to identify opportunities for growth and improvement.


• Results-driven, with a focus on delivering exceptional customer service and exceeding customer expectations.


• Ability to work effectively under pressure, manage multiple priorities, and meet tight deadlines.