CRM Marketing Specialist - Lifecycle Management

Job Details

Description

Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business company that delivers comprehensive offerings by providing value, consistency, responsiveness, and loyalty. From pharmaceutical compounding products and services, to supply chain solutions, mixing technology manufacturing, analytical testing, IP licensing, to education services and more – Medisca delivers extensive solutions that leverages a strong network of partners committed to deeply caring about people. As  Partners in Wellness , Medisca offers an unfailing devotion to improving lives, across a multitude of needs and across a multitude of people.

We are in search of a dynamic and passionate CRM Marketing Specialist to join our Global Marketing team. In this pivotal role, you will be at the forefront of our data-driven marketing efforts, leveraging insights to build and execute CRM campaigns and sales initiatives. These initiatives play a crucial role in strengthening our customer relationships, optimizing automation processes, and ultimately driving significant business growth. We are seeking an individual with a keen eye for detail and a strong customer-centric focus. If you are a strategic thinker with a passion for marketing, we invite you to apply for this exciting opportunity.

Your key responsibilities

CRM Operations

Develop and implement customer data acquisition, enrichment, and retention initiatives to enhance customer engagement, in line with marketing and business objectives.

Lead the development and deployment of complex and dynamic data-driven email marketing campaigns.

Build and manage nurturing campaigns in our CRM tool (Creatio) that drive prospects and customers through the marketing and sales funnel ensuring high conversion rates.

Develop customer journeys, automated email workflows, and identify new opportunities for automated email segment targeting to further enhance engagement.

Identify gaps in the customer journey and work with key stakeholders to create and test new initiatives. (Example: customer onboarding, acquisition, and win-back campaigns, etc.)

Develop and optimize triggered campaigns including marketing automation processes for customer segments.

Collaborate with sales to align CRM efforts to drive revenue.

Provide insights and recommendations to optimize CRM processes and enhance customer satisfaction,

Develop feedback mechanisms (ex. surveys/reviews) to gather insights and improve customer experiences.

Develop strategies and campaigns to cross-sell and upsell products or services to existing customers.

Continuously refine customer segmentation strategies and personalize marketing efforts.

Analytics & Reporting

Track and report on the performance of CRM campaigns, providing insights on key metrics, success rates, and areas for improvement.

Monitor and analyze customer data to identify trends and opportunities, providing actionable insights.

Implement A/B testing to drive landing page, lead collection, and email performance optimization, and other techniques to optimize user experience, conversion rates, and other campaign metrics.

Establish systematic processes for collecting, analyzing, and acting upon customer feedback received through surveys, reviews, and other channels.

Stay updated on CRM software advancements and evaluate potential new tools or features that could enhance CRM capabilities.

Sharing & Learning

At Medisca, we encourage an atmosphere of peer-to-peer sharing & learning where everyone can feel safe to share & challenge ideas, voice concerns, identify ways to improve and develop personally.

Skills, knowledge and abilities

Bachelor's degree in marketing, business, computer science, information systems, or a related field..

Three (3) to five (5) years’ experience in marketing, including two (2) to three (3) years of hands-on experience with CRM

Proven experience in CRM marketing with a strong track record of delivering results including segmentation strategies and targeted messaging within CRM campaigns.

Experience with CRM systems and tools (knowledge of Creatio, an asset).

Experience in developing and implementing CRM strategies, incl. automation workflows.

Strong passion for data management and creating customer journey campaigns.

Strong analytical skills and experience with data analysis tools.

Experience with digital marketing, e-commerce, and campaign management, an asset.

Excellent project management and organizational skills.

Detail-oriented and comfortable in fast-paced working conditions.

Ability to work collaboratively in a cross-functional team environment.

Knowledge of the Microsoft Office suite (Word, Outlook, Teams and Excel) required

Excellent communication skills; fluent French and English (oral & written) required. This position will be working with global partners across the globe and researching, strategizing and presenting data analysis to members of leadership in Australia.

Bonus: knowledge of pharmaceutical and/or healthcare industry.

What’s in it for you…

We invest time and resources into making sure Medisca is as good as the people we hire.

Work/Life Balance - 37.50 hour workweek with early Fridays all year long, PTO and vacation policy

Invest in your health – Choice of modular plans, health spending account and free Telemedicine

Flexible work environment – Hybrid work schedule with home office reimbursement program

Your Future is Bright – Opportunities to learn and grow within Medisca

Save for your Future – Medisca contributes to a deferred profit sharing plan (DPSP) when you invest in RRSPs

Help us grow – Employee Referral Program

Central location - Free parking/accessible by public transportation; a commercial center is within walking distance for lunch or groceries

We like to have fun – company events throughout the year

We thank all applicants for their interest; however, only candidates to be interviewed will be contacted.

We are an equal opportunity employer.

#LI-Hybrid

Qualifications

Skills

Behaviors

:

Motivations

:

Education

Experience

Licenses & Certifications