Salary :
Activate JobCopilot
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Advocacy Specialist based in Canada.
This Customer Advocacy Specialist role is focused on bringing customer stories to life and transforming real user experiences into powerful advocacy assets that drive business growth. You will play a central role in connecting customers, sales, marketing, and product teams to build a strong and engaged advocate community. The position involves identifying customer champions, managing reference requests, and developing impactful content such as testimonials, case studies, and speaking opportunities. You will help amplify the customer voice across the organization while ensuring seamless coordination of advocacy programs. This is a highly collaborative role where relationship-building and storytelling directly contribute to pipeline generation and customer success. You will also contribute to scaling advocacy initiatives through process improvement and smarter use of tools and automation.
Accountabilities:
- Manage end-to-end execution of sales and upsell reference requests, including advocate identification, outreach, scheduling, and follow-up to ensure timely and high-quality fulfillment
- Build and nurture strong relationships with customer advocates, maintaining a deep understanding of their success stories, use cases, and expertise
- Identify and recruit new customer champions to expand coverage across key segments, industries, and product areas
- Collaborate with Sales, Success, Marketing, and Product teams to align advocacy efforts with strategic business priorities
- Develop and manage customer content opportunities such as case studies, testimonials, videos, and speaking engagements
- Coordinate with customers and internal teams to support content creation, approvals, and publication of advocacy assets
- Track, document, and report advocacy metrics including participation, reference activity, content production, and revenue influence
Requirements:
- 2–5 years of experience in customer marketing, customer success, account management, marketing, or program coordination roles
- Strong interpersonal and relationship-building skills with the ability to engage and earn trust from customers and internal stakeholders
- Excellent written and verbal communication skills, with a talent for storytelling and translating outcomes into compelling narratives
- Experience managing multiple projects simultaneously in a fast-paced, cross-functional environment
- Strong organizational skills with high attention to detail and process ownership
- Ability to identify strong customer stories and turn them into impactful marketing and sales assets
- Familiarity with tools such as Salesforce, collaboration platforms, and content management systems
- Analytical mindset with the ability to track engagement metrics and optimize program performance
- Proactive, curious, and comfortable leveraging AI tools to improve efficiency and scale impact
Benefits:
- Competitive annual compensation ranging from CAD $65,300 to $97,900, with potential bonus and equity opportunities
- Comprehensive health coverage including medical, dental, and vision insurance for employees and dependents
- Retirement savings plan with employer matching contributions
- Flexible work arrangements with autonomy, flextime, and remote-friendly culture
- Generous paid time off and structured onboarding and professional development programs
- Family support benefits including parental leave, adoption reimbursement, and wellness resources
- Employee assistance programs and holistic wellbeing initiatives
- Strong learning culture with leadership development, recognition programs, and career growth opportunities
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