Customer Journey Mapping: Design, map, and continuously optimize end-to-end customer lifecycles across all digital and physical touchpoints to identify friction and increase retention.
Voice of Customer (VoC) Programs: Build, manage, and scale feedback mechanisms (NPS, CSAT, CES, post-interaction surveys, and user interviews) to capture real-time customer sentiment.
Data-Driven Insights: Analyze structured and unstructured customer data to present actionable recommendations and business cases to executive stakeholders.
Cross-Functional Leadership: Partner directly with Product, Marketing, Sales, and Support leaders to translate user feedback into feature improvements and policy changes.
Service Standards & Empowerment: Establish quality assurance benchmarks and deliver training programs for customer-facing teams
Tech Stack Management: Oversee CX software, CRM integrations, survey platforms, and analytics tools (e.g., Zendesk, Salesforce, Medallia