Customer Marketing Cross Sell Manager

Company : Emplifi

Job Type : Full Time

Toronto, Ontario

Number of Applicants

:

000+

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Job Description - Customer Marketing Cross Sell Manager

Job Summary

The Customer Marketing Associate (Cross Sell) will be responsible for maintaining and fostering relationships with Customers. As a Customer Marketing Associate, you'll define the strategy, events, interaction, and follow-up to ensure that the target customers are engaged and supported in using Emplifi. Your goal will be to foster customer connection and provide high levels of customer satisfaction that drive the cross-selling and upselling of Emplifi products.

What You’ll Do Here

Work closely with leadership, including marketing, services, sales, and others, to ensure customer success with our platform, spanning training, reference management, and campaigns that drive cross-sell and upsell of customers

Drive creative and engaging activities across geographies while supporting the interests of many

Research, identify, and manage interactive events that bring customers together, including user conferences, roadshows, and industry-specific roundtables both in person and virtual

Work with the product marketing team to communicate product updates to clients via the application, virtual and in person events, an pushed (email/ad based) messages

Create and manage the product marketing communications calendar and share updates with customers on the latest advancements in our platform/products

Establish and run customer advisory boards in conjunction with Product Management to ensure customers' needs are heard

Play a major part in the strategy and execution of the Customer user conference both in the US and Internationally

Identify third-party experts that could be engaged and continue to build trust between Emplifi and our Customers

Drive reuse of demand gen campaigns and the assets for customers

Manage event logistics and budget, delivering high-quality experiences within the budget allocated

Report on Customer interactions across target accounts and target individuals, report on revenue impacted by these activities

What You’ll Bring to Us

BS/MS degree in marketing or a related field

3+ years of customer or demand gen marketing with B2B SaaS companies

Proven ability to engage with clients

Capable of learning our platform and investigating our client's use of the platform

Excellent writing and speaking skills

Strong analytical skills and knowledge of data collection methods (surveys, focus groups, etc.)

Skilled in the use of (but not config) Salesforce, Marketo, and other marketing tools

Strategic thinker with the ability to adjust to changing dynamics

Experience in working with 3rd party vendors, including negotiations, managing contracts and budgets

An enthusiastic, high-energy team member who is viewed as a “doer” on the team and across internal organizations

Willing to travel as needed to activities/events

What We Offer

International, fast-paced, and rapidly growing environment

Chance to work with the world’s biggest brands at the CX tech leader

Agile and open-minded culture, with high levels of trust and flexibility

Opportunity for professional growth and development

Possibility to learn new and cutting-edge technologies in an environment that encourages new ideas

Benefits package including Medical, Dental, Vision & Life Coverage Options

Flexible Working Hours

Unlimited PTO

12 paid Holidays

2 Paid Community Service Days

Company paid STD and LTD

401K

Parental Leave Benefits

Educational Reimbursement Opportunities

Referral Bonus Program

Access to an Employee Assistance Program (EAP)

Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy

There’s more as well! Speak with us to find out all the details!

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