Demand Generation Manager (Canada)

The Job

This role owns execution and optimization of Panther’s digital demand generation engine. The focus is on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers.

This person will act as the primary liaison with Panther’s digital agency and manage day-to-day campaign execution.

The Company

Panther makes security teams smarter and faster than attackers.

We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions.

Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide.

Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work.

The Responsibilities

• Plan and execute integrated digital demand generation campaigns


• Manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels)


• Own organic social media execution and growth


• Manage execution of influencer marketing programs, including creator coordination, campaign rollout, and integration of influencer content across paid, organic social, and digital demand campaigns.


• Track and optimize influencer performance, ensuring programs contribute to audience growth, engagement, and pipeline generation.


• Manage campaign setup across email, landing pages, and digital channels


• Build and optimize nurture and lifecycle programs within HubSpot in partnership with Marketing Ops


• Conduct audience segmentation and targeting aligned with ABM strategy


• Test messaging, creative, and conversion paths to improve performance


• Track campaign performance and provide reporting insights


• Collaborate with Field Marketing to support event promotion and follow-up

The Requirements

• 4+ years of experience in B2B demand generation, digital marketing, or ABM.


• Experience managing multi-touch campaigns and nurturing complex buyer journeys.


• Strong knowledge of marketing automation and CRM systems.


• Analytical mindset with the ability to interpret campaign data and optimize for performance.


• Collaborative approach with proven success working cross-functionally with field and partner marketing teams.


• Excellent project management and communication skills.

We believe in transparency throughout our process — including how we approach AI.

We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your ideas.

We also use AI tools to support our recruiting processes; hiring decisions are made by our team, not AI.

Reasonable Accommodations
We are committed to providing equal opportunity to all candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law.

The Perks

• Competitive equity in a well-established cybersecurity company


• Unlimited PTO with a 15-day minimum, observing major CAN holidays


• Latest tech equipment and budget for your personalized setup


• Comprehensive health and benefits coverage through Manulife


• Remote-first culture built for distributed teams

Cash compensation range: $108,000 - $120,000 OTE (90/10 pay split) CAD Annually dependent on experience.

The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.