Digital Analyst (Senior)

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Job Description - Digital Analyst (Senior)

Digital Analyst WantedWe’re a team of strategists, designers, and technologists, driven by a shared passion for creating thoughtful digital platforms, products, and services that span web, mobile, and connected spaces. Based in Vancouver and New York City, we’re focused on changing how organizations connect with users in an increasingly digital world. If you’re up for that challenge, you should join us.

Being a Digital Analyst at Engine Digital

We believe that an informed strategy leads to far greater outcomes. Analytics helps provide the guiding insights that influence the decisions we make throughout a project lifecycle. By using data intelligence to validate business strategy, product strategy, design, and technology decisions, we begin to uncover opportunities to create greater impact through the outputs we deliver. As we build out our Insights & Planning group, we’re looking for the sharpest talent to help us make data a core part of the strategic process. Working across our teams and practice groups, this individual will play an influential role, considering the big picture of business objectives while moving in and out of the metrics related to KPIs and measurable behaviors.

Responsibilities

Help to identify and explain user behaviors, trends, and patterns based on data analysis and research and provide clear, actionable recommendations to project teamsCreate, manage, and lead the presentation of strategic plans, learning objectives, KPIs, and post-implementation reports based on a clear interpretation of data and business goalsDefine the analytics solution design approach across a range of clients and projectsParticipate with client and project teams in the development of Business Requirements and how performance tracking will be factored into the product or platformWork to uncover and understand the core needs and objectives of our clients and their usersConduct customer segmentation analysis to inform personas, customer journeys, personalization, and marketing targetsGuide the technical implementation and validation process through various tools (Google Tag Manager)Lead and manage multivariate and A/B testing and optimization programs from planning through execution and reportingWork with our Client Engagement team to make analytics a core part of how we inform and educate, and ultimately improve our clients’ businessWork collaboratively across our practice groups to ensure data informs our team’s approach to strategy, design, content planning, user experience, and development

Required Skills & Experience

In addition to an exceptional company culture, we offer the following benefits to all employees:

A welcome kit, a brand new MacBook, and all the tools you need on day onePersonal learning budget for classes, events, and conferences, and access to General Assembly, Treehouse, Udemy, and One Month to help you expand your skillsWinter holiday break in addition to 3 weeks vacation time to startOffice snacks, coffee, tea, beer, and monthly birthday lunchesHoliday parties, happy hours, and team building activitiesHealth and dental coverageOffices in two of the best cities in the world – Vancouver and New York CityAn incredible global client list including some of the most recognized brandsFocused yet casual work environment in downtown Vancouver and close to public transit

How to Apply

If this sounds like a fit, please apply through our online application form. Only candidates with recent and applicable work samples may be shortlisted and contacted. Please clearly state your personal contribution to each project submitted. Of particular interest are projects where you have been responsible for developing insights from research and the process you follow for translating this into project requirements and strategies. If you have a blog or other online projects, please send those URLs along too. Extra attention will be given to creative candidates who are active online.

No recruiters, agencies, or phone calls please.

We’re a diverse team of strategists, designers, and engineers, driven by a need to create impactful change in the organizations we partner with.


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