Digital & Channel Marketing Specialist - Recruitment

Digital & Channel Marketing Specialist – Recruitment 

Location: 243 Consumers Rd, North York, ON (Hybrid) 4 days in office

Do you want a chance to make an impact in health care with high visibility?

About Lifemark
Lifemark Health Group, Canada's largest and most comprehensive healthcare management organization is looking for a social-media savvy and results-focused recruitment Marketing Specialist to work alongside our supportive HR/Talent Leaders and National Team of Talent Advisors.

A marketing specialist focused on recruiting: Unlike traditional marketing, you won’t be promoting our products—you’ll be promoting the value of working for our company to help us attract great candidates who fit our culture and can support our mission. You have a gift for storytelling, and know how to reach and engage your audience on a human level through search, social, mobile, text and email. You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs, and track and measure everything. If you’d love to help us tell our story and build a great company, we’d love to meet you!

We are looking for an experienced digital and demand-generation marketer. As part of our in-house Talent Acquisition team, this role will interact with a number of teams, including, Operations, IT, Administration, vendors, job boards, managing a number of demand-gen pathways and leading initiatives to maximize conversions of talent communities into new hires to ensure our patients receive care, when they need it.

This role will live and breathe demand-gen, and is adept at using data to demonstrate progress, and inform activities that can drive continued success. You will manage a number of demand generation pathways while equally exploring new pathway opportunities. This will include creating activity and campaign calendars, working cross-functionally to implement, monitoring results and providing detailed reports on progress as well as analysis of all demand-gen pathway performance.

Does this sound like you?

You’re a Digital Marketer at heart

You’ve built a pipeline / database of leads who read your texts, open your emails and respond to your content

You can’t live without marketing automation / CRM, and love to try new technology that can improve your processes and result

You track, measure and analyze everything from top to bottom of the funnel, test to know what’s working and what’s not, and jump in to try new tactics, fail and lear

You’ve had a career in Recruiting, Human Resources, Marketing or Advertising, and now you’re ready to become a Recruitment Marketer

We’d love to have a conversation with you if you’re interested in learning more about us!

ABOUT THE JOB:

Demand Generation 

Lead inbound recruitment: Apply your expertise to ensure an efficient, transparent, effective, inclusive and equitable candidate experience. Including but not limited to: creating attractive job postings on internal and external job boards and niche sites;

You practice inbound marketing and SEO, and can get your content found when and where people are searching

Contribute to an annual demand generation plan, working closely with the Senior Manager, Talent Acquisition and Senior Director Talent and Employee Exeprience.

Manages a number of existing demand-generation pathways to review performance, optimize conversion and collaborate with multiple stakeholders to ensure ongoing success and opportunity identification

Collaborates with Operations and Business Segment leads to measure success of demand-generation pathways, communicate with internal teams on its success, and identify further initiatives that aim to improve conversion

Explores opportunities for new pathways and leads efforts to evaluate value of channels including, directory listings, partnerships, community relationships, job boards, media, etc.

Funnel Optimization

Develops and oversees a number of initiatives to drive increased activity across demand-generation pathways you own

Identifies various opportunities to improve action and conversion along each funnel and leads short and long-term projects to explore requirements, estimated cost to acquisition

Supports implementation of integrated campaigns

Analytics & Reporting: Ability to run reporting, metrics, and recruitment marketing analytics that facilitate the growth of talent pipelines.

Oversees lead generation dashboard and develops a set of KPIs to regularly report on progress

Creates and shares a dashboard with MOM, QOQ, YOY trends

Assess and create mechanisms to track usage of system tools in support of demand gen efforts – e.g. linkedin recruiter, indeed, glassdoor, CRM, CMS, careers site, landing pages, etc.

Google Analytics to optimize the candidate experience and increase CTA conversions

Preferred Qualifications/Experience: 

A university or college degree preferably with a background in marketing and business

3+ years proven experience in a demand-generation or similar role with emphasis on meeting objectives and revenue targets

Experience building a multitude of marketing and stakeholder reports such as dashboards, KPI reporting, trend analysis, channel performance. Expert knowledge of Excel required. Knowledge of BI tools and SQL queries or similar.

Strong communicator – written and verbal – with experience conducting meetings, facilitating discussion, preparing and speaking to reports

Highly organized and able to keep on task and self manage to ensure all deliverables are on time

Strong ability to work collaboratively with a variety of stakeholders and lead a range of projects 

Experience working in a matrix organization

Enable the team to win:

Educate and enable recruiters on how to tell our story effectively to attract and nurture candidates

Campaign management , programs and events from strategy to execution that build brand awareness and generate qualified leads

WHAT’S IN IT FOR YOU?

Ownership and Influence:

A high visibility role in a fast-growing organization acquiring talent with strong management and operational excellence skillsets. We are growing and with that comes the opportunity to reimagine work alongside internal and external stakeholders in the organization. It can get hectic, and you will be supported with leaders, top-of-line tools, and resources to apply your skills and keep projects streamlined and on track.

Impact:

Make an impact in connecting health care for all Canadians.

THE LIFEMARK DIFFERENCE

We care for your health and wellness:

GoodLife Gym Corporate Discount Membership

Flexible Benefits including health a dental choices

Insurance Life, ADD, Travel

Telus Health Employee Assistance Program

People Connect Mental Health Platform

Preferred Provider Pharmacy Program

3 week paid vacation

3 wellness days

Financial wellness too:

WorkPerks: Discounts to help you and your family save on life’s essentials, comforts and joys.

Shoppers Drug Mart Colleague discount of 30% evert time!

Employee Stock Purchase Plan up to 5% of base compensation, plus share growth, dividends, and TFSA available

Group RRSP (employee-only contribution)

Grow personally and professionally with us:

Women’s Education Fund covers the cost of tuition up to $5,000 each recipient.

A variety of internal training and development opportunities.

Annual continuing education allowance of $1500

A growing capability in management and operational excellence

Nationally recognized brand with a strong digital presence.

Accessibility

Lifemark welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Email us at talent at

Inclusion

Lifemark promotes equal employment opportunities for all job applicants, including those self-identifying as a member of the following groups: Indigenous peoples, Newcomers to Canada, and Visible minorities.

C

Visit for more information about the company!