Digital Content and Merchandising Coordinator

Company: Stork Craft Manufacturing Inc.(Storkcraft®)

Job Title: Digital Content and Merchandising Coordinator


Department: Product & Brand
Team: Content
Works Alongside: Sr. Digital Content & Merchandising Analyst
Reports to: Director of Digital Merchandising
Indirectly Report to: Vice President of Product & Brand

Position Overview

We are seeking a detail-oriented Digital Content and Merchandising Coordinator to join our fast-paced Content team within Storkcraft’s creative, industry-shaping Product & Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between. The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms.

Key Responsibilities

Product Setup & Management

• Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms


• Manage and maintain existing product information to ensure accuracy, consistency, and compliance with retailer requirements


• Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content


• Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors


• Monitor product page performance and make data-driven recommendations for optimization

Content Management & Optimization

• Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices


• Collaborate with internal teams to gather accurate product information, specifications, and marketing materials


• Update product information in response to changes in product features, pricing, or availability


• Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms

Data Analysis & Reporting

• Track and analyze product page performance metrics across multiple retail platforms


• Generate reports on product setup progress, issues, and performance for leadership team


• Identify trends and patterns in product data to inform strategic decisions


• Maintain detailed documentation of processes, procedures, and platform-specific requirements

Cross-Functional Collaboration

• Work closely with merchandising, marketing, and product development teams to ensure accurate product representation


• Coordinate with the Content and Marketing teams to prioritize tasks and share best practices


• Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes


• Support special projects and initiatives as directed by the Director of Digital Merchandising

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field


• 1-3 years of experience in e-commerce, retail, or product merchandising


• Experience with Amazon Vendor Central or similar retailer platforms (Amazon, Walmart, Target, Home Depot, Canadian Tire, etc.)


• Familiarity with product information management (PIM) and digital asset management (DAM) software, such as Salsify


• Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals


• Strong attention to detail and ability to manage multiple projects simultaneously


• Proficiency in Microsoft Excel and data analysis tools


• Excellent written and verbal communication skills


• Ability to work independently and as part of a team

Preferred Qualifications

• Previous experience with baby/children's products or furniture industry


• Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset


• Knowledge of SEO and/or GEO principles and e-commerce optimization strategies


• Experience with content management systems and advanced product information management (PIM) tools


• Familiarity with retail platform analytics and reporting tools


• Understanding of online retail marketplace dynamics and best practices


• Familiarity with Shopify

Skills & Competencies

• Strong analytical and problem-solving abilities


• Excellent organizational and time management skills


• Adaptability to changing platform requirements and business needs


• Customer-focused mindset with understanding of online shopping experience


• Ability to learn new systems and technologies quickly


• Detail-oriented approach to data management and content creation

What We Offer

• Competitive salary and benefits package


• Opportunity to work with leading retail partners and grow expertise in e-commerce


• Collaborative work environment with opportunities for professional development


• Chance to make a direct impact on product visibility and sales performance