Digital Content Creator (Brand Storyteller)

Craving a challenging and rewarding career in a place you actually love? Perfect. Demetres was founded in 1989, and we’re the premiere destination for desserts in Toronto. With our 12 restaurant locations, 5 ice cream boutiques, a wide retail CPG presence, we are innovators in our field. For decades we have set the very definition of dessert experience. Our greatest years are yet to come, and we're looking for the best people to take us there.

About The Role:

Great stories happen to those who can tell them. We're looking for a Content Creator (aka Brand Storyteller) who lives and breathes short-form video, and occasionally long ones too. Your primary mission? Create scroll-stopping TikTok and Instagram Reels content that drives foot traffic, builds brand loyalty, and sparks real conversation with our community.

As a vertically integrated dessert company with our own R&D kitchen, production facility, and restaurant locations - stories are everywhere waiting to be told. It's our R&D chef obsessing over the 37th iteration of a cake recipe to nail the perfect flavour. It’s our server playing the ultimate wingman to a couple on their first date. It’s our architect breathing life into our newest store by finding that one rare wall tile from Amsterdam. These stories already exist. We need you to find them, capture them, and tell them to the world.

Key Responsibilities:

• Conceptualize, script, shoot, edit, and publish original short-form video content for TikTok and Instagram Reels, from brainstorm to post


• Develop creative content strategies that align with brand campaigns, seasonal launches, new flavour drops, and trending moments


• Embed yourself across every corner of the business to develop a deep understanding of what we’re testing, perfecting and delivering behind the scenes


• Stay ahead of platform trends, sounds, and formats and adapt them to our brand voice


• Collaborate with the marketing team to plan content calendars and campaign rollouts


• Visit our locations and store communities to capture authentic in-store content, behind-the-scenes moments, and customer reactions


• Monitor content performance metrics and use data to refine what works
  

Required Skills and Qualifications:

• 2+ years of experience creating short-form video content (TikTok, Reels, Shorts), whether professionally, freelance, or for your own brand


• A strong portfolio or personal account that shows your creative range, editing chops, and ability to generate engagement


• Proficiency with video editing tools (Adobe Premiere, CapCut, or similar)


• Deep understanding of TikTok and Instagram algorithms, trends, and best practices


• Strong storytelling instincts, you know how to hook someone in the first second and keep them watching


• Strong business acumen and understanding of marketing objectives


• Photography and photo editing skills are a plus


• Access to reliable transportation to visit our restaurant locations and attend off-site events


• Flexibility to occasionally work weekends and evenings depending on natural business needs
  

The X-Factor (What Really Gets Us Excited):

• You think sideways. Your ideas make people say “I never would have thought of that”


• You’re obsessed with food content, you already follow food creators, you know what’s trending, and you have opinions about it


• You understand that the best content doesn’t just look good, it makes people feel something, and then act on it


• Your videos are the reason people miss their subway stop.


• You’re not afraid to pitch wild ideas (we’ll never say no without hearing you out)
  

Here’s what you get from us:

• Working in a collaborative, creative environment


• Working for a brand that delivers happiness (people gush when you tell them where you work)


• A healthy and flexible work life balance, with a supportive management team


• A growing, exciting, ever-changing company
  
  

This is a salaried with benefits, full time position.

Our Corporate Head Office is in Vaughan, located on Strada Drive near Highway 7 & Pine Valley (close to Hwy 400 & Hwy 407). This role will also require regular visits to our Demetres and Scooped by Demetres locations across the GTA.

To Apply:

Please submit a resume and a cover letter where you tell us a little about what you’d like to bring to our small team. We’d also love to see your portfolio of digital video content! Fit matters to us, as we know having the right person will make a world of difference.

Thank you!

Please note, while we appreciate all candidates, only those chosen for an interview will be contacted.