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This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing & Content Specialist based in Canada.
This role sits at the intersection of content, growth, and community, focused on building and scaling digital audiences across multiple channels.
You will own and evolve marketing efforts across social media, email, and owned media platforms, with a strong emphasis on engagement and measurable growth.
The environment is fast-moving, collaborative, and highly cross-functional, working closely with product, creative, and sales stakeholders.
You’ll be empowered to translate technical products into compelling narratives that resonate with both technical and business audiences.
This position blends strategic thinking with hands-on execution, from campaign ideation to performance optimization.
It’s an opportunity to shape how a modern tech brand connects with its audience across digital ecosystems.
Accountabilities:
- Own and grow social media presence across multiple platforms, including LinkedIn, YouTube, Reddit, and emerging channels, by creating platform-native content that drives engagement and community interaction.
- Lead email marketing strategy and execution, including campaign development, automation flows, segmentation, list growth, and audience nurturing for different buyer personas.
- Develop and distribute content across video and social channels, optimizing hooks, formats, thumbnails, and captions to maximize reach and retention.
- Support owned media initiatives, including website and Shopify updates, landing page optimization, and campaign-driven content deployment.
- Coordinate cross-channel product launch campaigns, ensuring alignment across email, social, video, and community touchpoints.
- Collaborate with product and sales teams to translate technical features into clear, engaging, and customer-focused messaging.
- Repurpose and scale content into multi-format assets, including short-form clips, email features, posts, and community discussions.
Requirements:
- Proven experience independently owning digital marketing channels such as social media, email marketing, or content-led growth programs.
- Strong content strategy mindset with the ability to think in narratives, audiences, and platform-specific formats.
- Hands-on expertise in email marketing, including segmentation, automation, list building, and performance optimization.
- Deep understanding of social media dynamics and how to build organic engagement and audience growth across platforms.
- Comfort using data, analytics, and AI-assisted workflows to optimize performance and accelerate execution.
- Strong interest in technology, including awareness of product launches, industry trends, and the evolving digital hardware ecosystem.
- Excellent communication skills with the ability to simplify complex technical concepts into clear, compelling messaging.
Benefits:
- Competitive compensation aligned with experience, skills, and location.
- Generous PTO starting at 18 days in the first year, with annual increases.
- Comprehensive health, dental, disability (short and long term), and life insurance coverage.
- Retirement savings plan with company match of up to 4%, plus profit-sharing opportunities.
- Annual $500 wellness stipend to support health and wellbeing.
- $500 annual credit toward company products.
- $1,500 yearly professional development budget to support learning and career growth.
- Fully remote work environment with flexibility across eligible regions.
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