Digital Marketing Manager

If you're looking to be placed with one of Robert Half's clients, you should apply for this Digital Marketing Manager position. You could be the experienced, knowledgeable Digital Marketing Manager for this position, if you understand the ins and outs of marketing strategy, analysis, and campaign execution. We're seeking someone who can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. The Digital Marketing Manager leads digital improvement initiatives and partakes in digital transformation efforts. Do you boast a customer-first mindset and have experience enhancing online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Are you looking to make a huge impact? You will be tasked with using your copywriting, art direction and social media skills to expand a brand's reach while increasing brand loyalty and awareness. This permanent employment opportunity is based in the Toronto, Ontario area.

Major responsibilities

- Take care that the CRM plan is executed when expected and within budget

- Integrate with product and operational teams to identify key opportunities to heighten the customer journey & experience

- Allot clear communications to the customer that are pertinent to their needs and life stage

- Prioritize take up of products/services through new channels to fall in line with business objectives

- Administer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Form, advocate, make, and oversee long-term digital marketing campaigns; additionally spearhead short-term advertising and marketing solutions

- Head a strong team of digital specialists and manage the digital strategy

- Exert more insight and analysis into the effectiveness of CRM initiatives