Digital Media Senior Analyst, Programmatic

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 


• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 


• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

THE TEAM

Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels such as social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc. and a keen sense of macro marketing, data policy, and technology trends. 

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE

As a Digital Media Senior Analyst on our Optimization & Innovation team - you’ll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as an OISA if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

What You Will Do:

• Manage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reporting


• Execute programmatic media buying strategies across display, video, audio, and DOOH channels


• Monitor campaign pacing and make real-time budget adjustments to ensure optimal delivery


• Partner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segments


• Utilize platform features for audience creation, frequency management, and brand safety controls


• Support cross-channel digital media campaigns including social, search, and Advanced TV         

Desired Skills and Experience:

• 1-3 years of hands-on experience managing programmatic campaigns in DV360 and/or Yahoo DSP (or comparable platforms like The Trade Desk, Crieto, etc)


• Proficiency in programmatic campaign setup including pixel implementation, creative trafficking, and audience segment activation


• Experience with private marketplace (PMP) and programmatic guaranteed (PG) deal management


• Working knowledge of verification tools (IAS, MOAT, DV) and brand safety parameters 


• Understanding of programmatic bidding strategies and optimization techniques 

Additional Requirements:

• Experience working with third-party audience providers (i.e. LiveRamp)


• Strong analytical skills with proficiency in Excel for campaign analysis and reporting. Datorama or comparable data visualization experience is a plus.


• Experience with ad serving platforms (DCM, Sizmek, etc.)


• Understanding of industry standards, viewability metrics, and ad verification 


• Strong project management and client communication skills 


• Ability to work independently while managing multiple campaign initiatives