Director, Digital Commerce

We are seeking a Director, Digital Commerce to lead PepsiCo Canada’s next phase of digital growth. This role will shape and deliver an integrated digital commerce strategy across customers, channels and brands. The Director will lead priority initiatives, embed digital commerce in omnichannel planning, build cross-functional partnerships and drive sustainable growth through strategic investment, capability building and talent development. 

• Own PepsiCo Canada’s digital commerce strategy and roadmap, defining growth priorities, investments, milestones and performance measures. 
• Lead strategies for priority digital customers and platforms, including omnichannel retailers, Amazon and delivery partners. 
• Build senior customer partnerships and joint business plans across sales, assortment, content, retail media, availability, service and data sharing. 

• Embed digital commerce into commercial planning and ways of working across the organization. 

• Improve online assortment, availability, visibility, content quality and conversion by setting standards and addressing execution gaps. 

• Guide marketing and retail media investments, using performance and incremental growth to prioritize the strongest opportunities. 

• Advance data, analytics and technology capabilities by connecting dashboards and retailer data to improve decision-making. 

• Partner with supply chain and customer teams to improve fulfillment, in-stock performance and online assortment across digital channels. 

• Identify and scale new growth opportunities, including digital-first products, emerging platforms, new business models and pilot programs. 

• Lead and develop the digital commerce team, clarify accountabilities and build specialist capabilities. 

• Influence senior leaders, clarify trade-offs and secure the resources and decisions needed to deliver the strategy. 
• Translate customer, shopper and financial data into clear performance insights, risks and recommendations for senior leaders. 

• A post-secondary degree; advanced business education is an asset. 
• 10+ years of progressive leadership experience in customer development, digital commerce, sales or marketing. 
• Proven success leading complex customer or channel strategies and cross-functional growth. 

• Strong knowledge of omnichannel retail, online grocery, digital marketplaces, retail media, digital shelf practices and shopper behaviour. 

• Experience with Amazon Vendor Central, retail media platforms, retailer data and performance marketing is an asset. 

• Strong commercial and financial acumen to balance growth, share, investment and profitability. 

• The ability to translate complex data into clear insights and recommendations. 

• Proven ability to align senior stakeholders, challenge constructively and mobilize teams. 

• People leadership experience developing talent, clarifying accountabilities and building an inclusive, high-performance culture. 

• Entrepreneurial, agile and comfortable building capabilities in a fast-paced environment. 
• Exceptional communication and storytelling for customers and senior executives.