Director, eCommerce Merchandising

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Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam.  We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

The Director, Ecommerce Merchandising is responsible for driving commercial performance through best‑in‑class digital merchandising strategies across the Ecommerce channel. This role owns the end‑to‑end onsite merchandising experience, with a focus on maximizing conversion, customer engagement, UPT, and lifetime value. As a senior leader, the role partners closely with Marketing, Product, Planning, Digital Experience, and Regional teams to deliver a cohesive, high‑impact customer journey.

What You'll Do:

Merchandising Strategy & Commercial Ownership

• Define and execute a Global Ecommerce merchandising strategy aligned to product, commercial, and growth objectives
• Own onsite performance KPIs including conversion rate, AOV, UPT, sell-through, and revenue contribution
• Translate seasonal and commercial priorities into clear onsite strategies across homepage, PLP, PDP, and campaigns
• Through strong collaboration with Merchandising and Planning, manage on‑hand inventory to ensure alignment with Ecommerce demand, enabling optimal availability, minimizing missed demand, and maximizing revenue contribution against commercial expectations

Onsite Experience & Presentation

• Lead digital presentation standards across categories and collections
• Oversee taxonomy, navigation, search, and product discoverability to drive ease of shopping and clarity
• Elevate the merchandising experience to align with and uphold brand standards across all touchpoints
• Ensure content, imagery, and product sequencing reflect customer intent

Launches & Trading

• Partner with Planning, Merchandising, Marketing and Digital Content to execute campaigns, product launches, and peak trading moments
• Drive agile trading decisions based on real-time performance, inventory availability, and customer signals
• Accelerate category growth through strategic merchandising decisions
• Optimize end-of-life strategies to balance brand integrity and sell-through

Analytics & Optimization

• Apply data-driven insights to shape content and merchandising strategies, reflecting customer engagement patterns and future purchase intent
• Use data and analytics to enable a test-and-learn approach that continuously optimizes performance
• Partner with Analytics and CRO teams to prioritize experiments that unlock commercial upside
• Establish insights-driven frameworks for product placement, cross-sell, and personalization opportunities

Global & Cross-Functional Leadership

• Set global merchandising standards and best practices while enabling regional relevance and localization
• Drive best‑in‑class online merchandising through scalable processes and a team culture focused on continuous improvement and launch‑over‑launch performance gains
• Lead and develop a high-performing Ecommerce merchandising team
• Act as a key stakeholder in digital transformation initiatives

Let's Talk About You:

• 8–12+ years of experience in Ecommerce merchandising, digital retail, or online trading, ideally within premium or luxury retail
• Proven track record of driving commercial growth through onsite merchandising optimization
• Strong understanding of customer journeys, digital best practices, and omnichannel commerce
• Highly analytical with experience leveraging data to influence strategy and execution
• Demonstrated leadership experience managing and developing teams
• Excellent stakeholder management and communication skills, comfortable operating at executive level

Key Success Metrics

• Ecommerce revenue growth and contribution
• Conversion rate, AOV, and UPT improvement
• Sell-through and inventory productivity
• Customer engagement and repeat purchase behavior
• Speed and effectiveness of campaign and launch execution

What’s in it For You?

• A company built on Canadian roots and heritage

• Your work is recognized with a comprehensive and competitive Total Rewards Program

• Opportunities for career growth through numerous internal and external programs

• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards

• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• Inspiring leaders and colleagues who will lift you up and help you grow

Salary Range:

About the salary range: We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills, and alignment with the role.

Vacancy status: This posting represents an active vacancy for which we are currently hiring.

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at [email protected].