This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Enterprise Product Marketing based in Canada.

This senior leadership role sits at the intersection of product strategy, enterprise storytelling, and go-to-market execution for a rapidly scaling B2B business. You will define how a complex suite of enterprise solutions is positioned and adopted across retailers and CPG partners navigating a fast-evolving digital commerce landscape. The role requires both strategic vision and hands-on execution, translating advanced product capabilities into compelling narratives that resonate with executive buyers. You will lead a product marketing team while shaping unified messaging, launch strategies, and multi-channel campaigns that drive measurable pipeline impact. Working closely with Product, Sales, and Customer Success, you will help define the go-to-market foundation for enterprise expansion. This is a high-impact role for a builder and storyteller who thrives in fast-paced, cross-functional environments.

Accountabilities:

Define and lead the enterprise product marketing strategy, ensuring clear positioning, messaging, and go-to-market alignment across product, sales, and customer success teams.

Develop unified messaging frameworks and narratives that translate complex enterprise solutions into compelling value propositions for executive and C-suite audiences.

Lead and scale a high-performing product marketing team, providing direction, mentorship, and prioritization across multiple initiatives and product lines.

Design and execute multi-channel B2B marketing campaigns across events, digital, content, PR, webinars, and partnerships to drive awareness and pipeline growth.

Partner with Sales and Business Development to develop enablement materials that improve win rates and accelerate deal velocity.

Build thought leadership strategies that establish market authority and differentiate the enterprise platform in a competitive landscape.

Collaborate cross-functionally with Product and Engineering to ensure alignment between product capabilities and market needs.

Support global expansion efforts by developing regional GTM strategies for new and emerging markets.

Requirements:

10+ years of B2B product marketing experience in a SaaS or enterprise technology environment.

Proven experience owning product marketing across multiple products or complex platform offerings.

Demonstrated people management experience with a track record of building, developing, and scaling marketing teams.

Strong expertise in developing positioning, messaging frameworks, and enterprise-level go-to-market strategies.

Proven ability to design and execute multi-channel campaigns that drive both brand awareness and qualified pipeline.

Excellent communication skills with the ability to simplify complex technical concepts for executive audiences.

Strong stakeholder management skills with the ability to influence across Product, Sales, and Executive leadership without direct authority.

Ability to manage multiple high-priority initiatives in a fast-paced, high-growth environment.

High proficiency in presentation tools (e.g., Google Slides) and comfort working with marketing performance data.

Experience marketing to enterprise retailers or grocery/CPG audiences is a strong advantage.

Benefits:

Competitive base salary ranging from $203,000 to $214,000 CAD (Canada-based compensation)

Annual equity grants and long-term incentive opportunities

Fully remote-first work flexibility within eligible Canadian provinces

Comprehensive health, dental, and vision insurance coverage

Paid time off, holidays, and parental leave support

Strong focus on work-life balance and flexible working arrangements

Opportunity to shape enterprise go-to-market strategy at scale

High-impact leadership role with visibility across executive and commercial teams

Collaborative, fast-growing environment focused on innovation and execution

Career growth opportunities in a global, high-expansion business

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Director, Enterprise Product Marketing

Job Description - Director, Enterprise Product Marketing

Accountabilities:

Requirements:

Benefits:

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