Director, Influencer Marketing

Job Title: Director, Influencer Marketing

Location: Toronto, ON (Hybrid)

Department: Influencer & Digital

About the Role
We are seeking a seasoned and strategic Director, Influencer Marketing to lead the vision, strategy, and execution of world-class influencer programs across beauty, lifestyle, fashion, wellness, parenting, and more. This senior role is ideal for a proven leader who can elevate influencer marketing into a powerful driver of brand growth and cultural relevance.

You will be based in our Toronto office, leading influencer strategy for key accounts while managing a high-performing team of direct reports. You’ll be responsible for ensuring innovative, measurable, and integrated influencer strategies that exceed client expectations. This role requires exceptional leadership skills, deep expertise in influencer trends, and the ability to connect influencer content to broader brand and business objectives.

Key Responsibilities

Set the Vision

• Define the agency’s influencer marketing vision, ensuring strategies align with client objectives and industry best practices.


• Lead the development of integrated influencer strategies in partnership with PR, Digital, and Paid Media teams.


• Translate client goals into actionable influencer plans that drive measurable ROI.


• Stay ahead of emerging platforms, tools, and creator trends to keep offerings innovative and competitive.
  
  

Lead + Inspire

• Manage, mentor, and grow a team of Influencer Marketing professionals.


• Foster a collaborative, high-performance culture with clear accountability and professional development opportunities.


• Review and approve creative briefs, influencer selections, and campaign deliverables before client presentations.
  
  

Drive Client Impact

• Serve as the senior point of contact for key influencer clients, providing strategic counsel and thought leadership.


• Lead client presentations, campaign kickoffs, and strategic reviews.


• Build and maintain strong relationships with influencers, talent managers, and content creators across multiple industries.
  
  

Deliver Excellence

• Oversee all stages of influencer campaigns, from strategy and talent vetting to execution and measurement.


• Ensure budgets are managed effectively and campaigns deliver against KPIs.


• Review post-campaign reports, identifying performance insights and optimization opportunities.
  
  

Qualifications

• 5-7+ years in influencer marketing with at least 2 years in a senior leadership role, preferably agency-side.
  
  


• Proven track record of building and executing high-impact influencer strategies for major brands.


• Expert knowledge of influencer ecosystems across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.


• Demonstrated success managing and developing high-performing teams.


• Strong client relationship skills, with the ability to influence and inspire senior stakeholders.


• Skilled presenter and communicator, with experience leading pitches and securing buy-in for bold ideas.


• Proficiency with influencer marketing tools (CreatorIQ, GRIN, Meltwater, Sprout Social) is a plus.

Nice to Have

• Experience integrating influencer content into paid media programs.


• Knowledge of UGC (User-Generated Content) and ambassador programs.


• Bilingual (French) an asset, but not required.
  
  

Perks & Benefits – Sip Into Success

• Supportive Leadership: A culture built on respect, collaboration, and creativity.


• Health & Wellness: Full benefits (medical, dental, vision) for full-time employees after 3 months.


• Flexible Workweek: Enjoy flex Fridays with hybrid flexibility.


• Holiday Break: Paid company-wide closure during the December holiday season.


• Wellness Tools: Complimentary Calm app subscription and access to Perkopolis.


• Profit Sharing: Annual bonus eligibility through our profit-sharing program, following a defined eligibility period.


• Work from Anywhere: After one year, enjoy the flexibility to work from anywhere.
  
  

Our Commitment to Diversity & Inclusion
1Milk2Sugars is committed to attracting and retaining a diverse staff and will honour your experiences, perspectives, and unique identity. Together, we strive to create and maintain working and learning environments that are inclusive, equitable, and welcoming to all people. We ensure compliance with all federal, provincial, and local laws. If you are contacted for an interview and require accommodation, please let us know by email.