Director, Marketing Analytics

ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Director, Marketing Analytics.

Description of the Position

The Director of Marketing Analytics will lead how SickKids Foundation measures what matters and turns insight into action—powering sharper marketing, stronger engagement, and impactful innovation. Partnering closely with Marketing leaders, this role advises on how investment decisions are made—shaping channel mix, targeting strategies, and experimentation to maximize impact and return.

As a leader within the Business Intelligence & Analytics domain, the Director owns the measurement and insights strategy for Marketing. They lead a high-performing analytics team while building and scaling analytics capabilities such as KPI frameworks, attribution, personalization and forecasting models, and test-and-learn (a/b, control) programs that directly inform budget allocation and campaign optimization.

This role delivers stakeholder value, while also finding efficiency in internal processes and supporting the strategic vision of the Business Intelligence and Analytics team through ownership of initiatives such as: data collection strategy, Data Literacy, AI Personalization Engines. The Director designs, launches, and evolves analytics products and dashboards on current architecture and will be able to integrate them on the Foundation’s new cloud analytics platform (e.g., Snowflake, Power BI, Google Analytics), delivering fast, trusted insights to senior leaders and marketing teams.

Both strategic and hands-on, the Director sets direction, partners deeply with stakeholders, and rolls up their sleeves —driving measurable outcomes in a mission-driven organization that values innovation, collaboration, and excellence.

Key Responsibilities

You will:

• Manage the marketing measurement strategy across channels and campaigns, including KPI frameworks, reporting cadences, and decision routines that improve performance management and investment choices.


• Build and evolve marketing performance dashboards and analytics products (e.g., Power BI scorecards, campaign and channel performance, journey and engagement reporting), ensuring clarity, adoption, and executive readiness.


• Contribute to design and own output of modeled insights such as: multi-touch attribution (MTA), marketing mix modeling (MMM), next best action modeling, Forecasting and Lifetime Value (LTV) and others to inform budget allocation, channel strategy, campaign tactics and ROI.


• Establish experimentation frameworks (A/B, multivariate, universal holdouts) across paid, owned, and earned channels; embed causal inference and uplift measurement into decisioning.


• Partner with Marketing, CRM, and Digital teams to improve tracking, taxonomy, and measurement readiness (tagging, UTM standards, event instrumentation, data capture consistency), in alignment with privacy and consent requirements.


• Translate insights into action by delivering clear recommendations, decision memos, and performance narratives that inform next steps for channel owners and marketing leadership.


• Develop deep and meaningful segmentation of donor base and surface insights that drive personalization


• Collaborate with Data Science & Engineering and BI platform teams to ensure marketing data is well-modeled and accessible (e.g., reliable source tables / curated marts for marketing reporting), without assuming ownership of the enterprise data platform or ETL.


• Strengthen governance for marketing reporting (metric definitions, documentation, quality checks, and change control) so teams trust and consistently use the same numbers.


• Lead and develop a high-performing team of specialists setting clear expectations and modeling our values of values of collaboration, inclusion, integrity, innovation, and excellence

Qualifications

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• University degree in Engineering, Computer Science, Statistics or Mathematics (Masters preferred)


• 10+ years combined experience in data science and engineering, with 3+ years in leadership or management roles.


• Proven experience building and scaling data platforms, pipelines, and ML solutions in production.


• Prior work engineering in large-scale data environments (Azure)


• Understanding of data modeling, metadata management, and data quality frameworks.


• Deep understanding of statistical modeling, machine learning algorithms, and MLOps principles.


• Demonstrated experience designing and implementing a PowerBI reporting environment, building dashboards and BI reports and models


• Expertise in data architecture, ETL/ELT, and cloud data warehouses (e.g., Snowflake, BigQuery, Redshift).


• Proficiency in SQL, Python, and distributed data systems (Spark, Kafka, Databricks, etc.).


• Familiarity with model lifecycle management, feature stores, and model monitoring.


• Experience developing data products and self-service analytics ecosystems


• Experience with data lineage, cataloging, and access control systems.


• Skilled at developing high-performing teams, mentoring technical leaders, and fostering collaboration between analytics, engineering, and business units.


• Able to translate complex technical concepts into actionable insights for executives and non-technical audiences.


• Comfortable leading data modernization initiatives and shifting organizations toward a data-driven culture.


• Experience working in a non-profit or charity organization is a strong asset;


• Inclusive, collaborative leader who fosters curiosity, innovation, and accountability; aligned with SickKids Foundation’s values of collaboration, inclusion, integrity, innovation, and excellence.


• Ability to leverage GenAI tools (Microsoft Copilot, ChatGPT, AzureAI, Agents, RAG, etc.) to enhance productivity.

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package

Expected Hiring Salary Range: is $140,853 – $165,958; with the ability to progress to a maximum of $190,853. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Director, Marketing Analytics role.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!

Position Status: Permanent Full-Time;

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

 Date Posted: January 16, 2026

Deadline: February 6, 2026

How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers

Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at: [email protected]