Director, Marketing Strategy

What you'll do 

• Own multi-million CA$ consumer marketing budget in Canada.


• Be accountable for marketing outcomes - leads, sessions, brand impact etc.


• Define and drive full-funnel strategy – optimal channel mix; balance short-term demand and long-term brand.


• Set the standard for analytical rigor. Work hands-on with data, spot issues early, partner with analytics to investigate, and use insights to drive decisions.


• Lead brand and content marketing, including creative briefing, media planning briefing and impact measurement


• Steer performance marketing via a central team. You don’t run campaigns - you decide where to push, pull back, and allocate budget.


• Lead monthly reviews with senior executives on marketing performance, risks and tradeoffs.


• Lead and develop a high-performing team.

What you'll need:

• 12+ years in marketing or growth strategy.


• You’ve owned budgets and commercial outcomes and have a track record of driving execution, not just building plans.


• Comfortable steering performance marketing teams or agencies, setting direction and holding them accountable for results.


• Managed brand investments (e.g. TV, OOH, audio) with clear impact


• Strong analytical skills; comfortable de-averaging performance and drilling down into root causes.


• Led teams and developed talent.


• Confident presenting to / discussing tradeoffs with senior non-marketing executives.

What's in it for you:

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best. 

• Gym discounts 


• Employee and Family Assistance program 


• Virtual wellness events 


• Conferences & training budget 


• Regular internal training programs 


• Financial planning with 3% matching Pension  


• Competitive salary 


• Annual bonus structure 

The base salary range for this position is CAD 140K - 170K.

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings. 

For a career where you can drive our business and shape your future, apply now. 

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.