Director of Marketing

Role Overview

CTG Group is seeking a Director of Marketing to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.

This role based is ideal for a strategic, hands-on marketing leader who can set direction, build scalable systems, and oversee execution across internal team members, AI-enabled workflows, and outsourced creative partners. The Director will own the marketing vision while ensuring consistent, high-quality execution across all channels, brands, and markets.

Key Responsibilities

• Own and evolve the group-level marketing and communications strategy across CTG, Giftcraft, and Malinda.
  


• Define annual and quarterly marketing priorities aligned with commercial and brand objectives.
  


• Lead integrated campaigns across the customer lifecycle, from brand awareness to conversion and retention.
  


• Act as the senior marketing partner to executive leadership, providing strategic guidance, reporting, and recommendations.

Creative Direction & Brand Management

• Develop and oversee creative briefs to ensure cohesive messaging and visual direction across all digital and physical assets.
  


• Guide creative direction for campaigns, product launches, sales initiatives, and corporate communications.
  


• Maintain and evolve brand guidelines for each group company
  


• Ensure brand consistency across websites, social platforms, email, print materials, trade shows, and events.

Team Leadership & External Partnerships

• Build and manage a lean internal marketing team across junior and mid-level roles.
  


• Lead and coordinate external partners including graphic designers, video editors, photographers, and specialized agencies.
  


• Establish efficient workflows, timelines, and approval processes across internal and outsourced teams.
  


• Foster a collaborative, accountable, and performance-driven marketing culture.

Digital, AI & Marketing Operations

• Champion the adoption of AI tools to improve content creation, campaign planning, analytics, and workflow efficiency.
  


• Oversee website content, email marketing strategy, and CRM-driven communications in collaboration with specialists.
  


• Ensure marketing operations are scalable and aligned across brands and regions.
  


• Manage marketing budgets, resources, and distributor relationships.

Campaign Performance & Reporting

• Define KPIs and oversee performance tracking across channels, campaigns, and brands.
  


• Analyze CRM insights and continuously optimize marketing initiatives.
  


• Present regular performance updates and strategic recommendations to leadership.
  
  

Events & Trade Shows

• Oversee marketing strategy and creative for trade shows, open houses, and corporate events.
  


• Ensure sales teams are supported with compelling presentations, launch assets, and marketing materials.


• Partner closely with sales, merchandising, and product teams to align go-to-market efforts.

Required Qualifications

• 8–12+ years of experience in marketing, communications, or brand leadership roles.


• Proven experience leading multi-channel marketing strategies across digital, social, email, web, and print.


• Strong creative leadership skills with experience guiding internal teams and external partners.


• Experience managing budgets, vendors, and cross-functional initiatives.


• Familiarity with CRM platforms, CMS tools, and digital analytics environments.


• Working knowledge of AI-powered marketing tools and modern marketing workflows.


• Excellent communication, organizational, and leadership skills.


• Ability to work in office or hybrid in Toronto as required.
  
  

Preferred Qualifications

• Experience working across multiple brands or business units.


• Background in consumer products, lifestyle, or B2B/B2B2C environments.


• Experience supporting sales teams and large-scale events or trade shows.

Benefits

• Company events


• Extended health care


• Dental and vision care
  


• Employee assistance program
  


• Paid time off

Why Join Us

• Opportunity to work across three established and growing lifestyle brands.


• Collaborative environment where creativity and innovation are encouraged.


• Be part of a team shaping the future of our digital customer experience and brand storytelling.