Director of Marketing and Communication

Company : Jewish Public Library

Job Type : Full Time

Montreal, Quebec

Number of Applicants

:

000+

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Job Description - Director of Marketing and Communication

Description

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Direct audience/consumer research, competitive analysis to identify product/ market segments and opportunities in the Jewish markets and beyond.

Develop marketing and communication plan for JPL as a whole and all its products and services; lead, strategize and collaborate with the JPL team to develop products and services in an integrated approach.

Nurture leads and build communities of interest to engage customers and volunteers by directing the development and execution of a creative and dynamic digital marketing strategy, to include new technology and AI.

Plan, implement and assess sales and promotional strategies to maximize tickets sales of all JPL products and services; oversees ticketing and web platforms to guarantee effectiveness.

Build and direct social media efforts on various social networks, including but not limited to, Instagram, YouTube, Facebook, X, LinkedIn, and Pinterest.

Ensure the effectiveness of JPL integrated website, its relevance with target markets, trends and customers’ needs, update and maintenance.

Expand partnership with social media influencers and secure ambassadors and champions to increase the company’s brand and product/ service reach and impact.

Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.

Develop, plan and spearhead marketing events and other campaigns to strengthen public relations and JPL’s presence where it matters the most.

Develop a comprehensive communication plan to support JPL brand, corporate identity and leadership, as well as programs and services.

Collaborate with content teams to ensure an integrated marketing and communication strategy that works smoothly on all its levels.

Build a solid and extensive network of partners, collaborators and advocates for JPL brand, products and services.

Build, train and manage volunteer teams, and liaise with varied volunteer committees to ensure the marketing and communication plan effectiveness.

Ensure that JPL database and related lists of clients and patrons are set up, segmented, and updated and maintained throughout the year.

Develop an annual marketing budget and keep track of the resource needs for proper long-term and short-term scheduling.

Lead, motivate and ensure staff’s efficiency in the department.

Perform other vital duties as assigned by the executive Director.

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