Director of Sales and Marketing

Is sales and marketing your passion? Do you thrive on developing business and building relationships in the hospitality industry? We are looking for a driven and strategic Director of Sales and Marketing to lead our sales and marketing initiatives and drive the growth of Black Rock Oceanfront Resort. You will play a key role in ensuring we stay ahead of the competition while delivering exceptional experiences to our guests.

Black Rock Oceanfront Resort, located on the stunning West Coast of Vancouver Island, offers the perfect backdrop for both work and relaxation. Set in the traditional territory of the Yuulu?il?ath? - Ucluelet First Nation, we are an independent, luxury resort with a warm and welcoming atmosphere. 

Sustainability is a key priority for us, and we are committed to achieving a net-zero goal as we continue to grow. We aim to minimize our environmental impact while providing an exceptional experience for our guests and community.

Key Responsibilities:

• Sales Leadership: Direct and lead all sales initiatives for the resort, focusing on all revenue streams, including group bookings, individual reservations, and event sales.


• Business Development: Continuously seek ways to develop and expand business opportunities across all channels, identifying and pursuing new revenue streams.


• Analytics: Utilize analytical tools to monitor and evaluate the success of sales and marketing efforts, adjusting strategies to maximize effectiveness.


• Website & Digital Presence: Collaborate with service providers to manage the resort's website design, content, and performance analytics to ensure a compelling and user-friendly online presence.


• Online Distribution Strategy: Develop and manage a profitable strategy for online distribution channels and direct reservation leads.


• Social Media & Promotions: Work closely with the Social Media Coordinator to create and promote special offers, ensuring the BROR brand message is consistently communicated across all platforms.


• Brand Consistency: Ensure all marketing materials, artwork, and correspondence adhere to Black Rock Oceanfront Resort’s brand guidelines.


• Industry Representation: Represent Black Rock Oceanfront Resort at industry events, trade shows, and networking functions locally and in key markets to generate new leads and maintain current client relationships.


• Collaboration: Work closely with the Event Manager and hotel departments to ensure effective group operations and customer satisfaction.


• Sales and Lead Generation: Solicit and negotiate new business through various channels, including prospecting calls, networking, telemarketing, and referrals.


• Partnerships & Networking: Build and maintain relationships with meeting planners, wedding planners, tourism partnerships, corporate clients, community groups, and trade organizations.


• Market Analysis: Keep a close eye on competitors to ensure Black Rock Oceanfront Resort is positioned for success within the market.


• Rate Strategy & Budgeting: Collaborate with the General Manager and Central Reservations Manager on setting yearly room rates and managing marketing expenses within budget.


• Quality Control & Guest Satisfaction: Work regularly with the management team to ensure the quality of service meets our high standards and that guest satisfaction is consistently achieved.

We are looking for:

Education/Experience:

• 5+ years of experience in a leadership sales and marketing role, ideally within the hospitality industry.


• A proven track record of successful sales strategies and revenue growth.


• Experience managing online distribution channels and digital marketing initiatives.


• Strong understanding of market positioning, competitive analysis, and business development.

Skills:

• Excellent verbal, written, and interpersonal communication skills.


• Strong negotiation skills and ability to close deals.


• Strategic thinking with a focus on results and long-term growth.


• Ability to manage multiple priorities and meet deadlines under pressure.


• Exceptional organizational skills and attention to detail.


• Proficiency in marketing and CRM software, as well as analytics tools.

We offer:

• Competitive salary and performance-based incentives.


• Health and dental benefits.


• RRSP matching up to 3%.


• Staff discounts and associate rates for hotel stays.


• Volunteer support opportunities.


• Team enrichment events and professional development opportunities.


• A collaborative and inclusive work environment.

If you’re ready to take the next step in your sales and marketing career and join a dynamic team, apply now!

This job posting is intended to convey essential information regarding the role, but it is not an exhaustive list of duties, responsibilities, or requirements.