Director of Strategy - AdFarm

AdFarm, a 40+-year-old Agri-Marketing business whose PURPOSE is to be a catalyst for the advancement of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—towards our clients, suppliers, connections, and of course, our fellow AdFarmers.

We all work together to bridge the gap between producer and consumer.

We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this company’s a great fit for you.

Our clients range from crop and crop chemical, nutrition & protection to technology, sustainability, food & animal health.  If you have experience working with this type of client – or want that experience – this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile?
Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart?
Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

Are you being helpful?
Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise.

As the Director of Strategy, you will be a strategic leader at AdFarm, reporting up under the Global Client Service Director, you will be responsible for driving insight-led, forward-thinking marketing strategy rooted in the realities of modern agriculture. This role blends deep sector knowledge with a sophisticated planning mindset, helping brands connect authentically with rural, farm, and ag professional audiences. As a key partner to clients, internal teams, and the AgIntel team, the Strategist ensures strategy is not only smart but grounded, relevant, and effective, you’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Strategic Leadership & Client Strategy


• Strategic Enablement & Thought Leadership


• Team Leadership & Knowledge Building


• AgIntel Partnership

You’ll have success here if you value clear processes and feel qualified to do the following things:

• Serve as the lead strategist on major accounts, guiding clients through the strategic planning process from brand positioning to campaign evaluation.


• Shape long-term marketing communication strategies that reflect the evolving needs of agricultural producers, advisors, retailers, and the value chain.


• Guide clients and internal teams through the full strategic process from discovery and opportunity framing to insight development and strategy creation ensuring alignment, clarity, and momentum at every stage.


• Collaborate with creative, PR, digital, and media teams to ensure briefs, messaging, and channel strategies are insight-driven, cohesive, and aligned with overarching business and communication goals.


• Facilitate internal workshops, planning sessions, and cross-team collaborations that build strategic capacity across the agency.


• Play a central role in key agency efforts including major pitches, agency marketing initiatives, and industry events.


• Establish a rigorous measurement framework that aligns KPIs with overarching business objectives, ensuring every strategic pivot is backed by empirical evidence and performance trends.


• Lead with and mentor junior strategists or Account Managers taking responsibility for identifying their potential, building their confidence, and developing their strategic expertise. 


• Lead initiatives that address strategic knowledge gaps across the agency fostering a culture of insight, collaboration, and continuous learning.


• Collaborate with creative, PR, media, and digital leads to promote AdFarm’s work through awards, case studies, and external communications.


• Work closely with AdFarm’s AgIntel team to identify research needs and activate findings across client work.


• Translate insights from AgIntel’s proprietary tools including the Farm Voice Panel and other agriculture, market, and audience data sources into clear, actionable strategies that inform client planning and creative development.


• Guide the integration of primary and secondary research into briefs, strategies, and campaign performance reviews.


• Help evolve the agency’s research capabilities and engage AgIntel to support planning, innovation, and thought leadership.

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• 10+yrs experience in B2B marketing, with at least 3–5 years in a leadership or senior strategic role


• Proven experience owning or significantly influencing a pipeline target


• Agency experience is a MUST


• Mastery of "Smarketing" (Sales + Marketing alignment). Knows how to orchestrate high-touch campaigns for a small set of high-value accounts.


• The ability to launch new products or enter new territories by defining the Ideal Customer Profile (ICP) and competitive positioning.


• Knowledge of how to integrate Generative AI and Predictive Analytics into the marketing workflow to gain a competitive edge in efficiency and personalization.


• Knowledge of how CRM (Salesforce/HubSpot), Marketing Automation (Marketo/Pardot), and Intent Data work together.


• The ability to move beyond "better, faster, cheaper" and instead frame the company as the leader of a unique category or solution.


• Must have Cross-Functional Influence


• Excellent written and oral communication skills


• Effective team management capabilities


• The ability to work as an authoritative figure in a busy team 

All employees will receive Equitable Life benefits (health, dental, vision, life and disability through a cost shared premium model) a 3% RRSP Contribution to the employee on an annual basis, Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.