Director, Platform Partnerships & Activation

ROLE OBJECTIVE:

As the Director, Platform Partnerships & Activation for the Media (MED) team, you will own strategic relationships with media activation platforms to maximize the distribution, utilization, and revenue generation of EA audiences. You will serve as the internal expert on EA audiences, including how they are built, packaged, and activated across platforms to drive scale and revenue. 

SPECIFIC RESPONSIBILITIES AND DUTIES:

1. Platform Activation Ownership

• Own and manage strategic relationships with media activation platforms (e.g., global platforms and DSP partners) to drive distribution and monetization of EA audiences.


• Develop a deep understanding of each platform’s capabilities, activation mechanics, and roadmap, including how EA audiences are integrated, surfaced, and utilized.


• Act as the primary liaison with platform product, partnership, and sales teams to expand EA audience usage and revenue opportunities.


• Develop platform-specific strategies to maximize EA audience activation, scale, and revenue across each partner.


• Monitor how EA audiences are positioned and used on each platform, including visibility, packaging, and competitiveness relative to other data providers.


• Identify, onboard, and integrate new activation partners that expand EA audience distribution opportunities.


• Monitor platform performance, audience utilization, and revenue trends, identifying opportunities to optimize scale and yield.


• Develop and execute platform pricing strategies while monitoring competitive offerings and market pricing dynamics.

1. Audience Product Ownership

• Develop, package, and merchandise EA audiences, including competitive analysis of audience design, taxonomy, usage, and pricing to ensure strong market positioning and high-volume activation.


• Define and evolve EA audience taxonomy and packaging to support platform activation, advertiser usability, and scalable monetization.


• Standardize, develop, and maintain audience profiles and documentation to support internal teams, partners, and client education.


• Work with internal teams to activate client and marketplace audience segments across activation platforms.


• Track and analyze audience performance, utilization, and demand signals to inform audience development and optimization.


• Provide expertise in audience activation strategies across platforms to ensure effective usage and strong commercial performance.

1. Commercialization & Market Enablement

• Develop sales collateral, educational materials, and website assets to effectively communicate EA audience capabilities and activation opportunities.


• Lead agency, platform, publisher, and internal education on EA audiences and activation capabilities.


• Support go-to-market strategies that increase the adoption and scale of EA audiences across activation platforms.

QUALIFICATIONS AND REQUIRED SKILLS:

• Education – Post-secondary degree in Business or related field


• Experience – Minimum of 5-8 years of experience in marketing analytics, marketing, or programmatic sales/ad ops

• Critical Skills:

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  • Strong understanding of the digital advertising ecosystem, including global platforms, programmatic infrastructure (DSP/SSP), and audience/data providers, and how media inventory and data are transacted across programmatic and direct channels.
  
  
  • Strong understanding of audience-based marketing and data-driven advertising, including how audiences are built, packaged, and activated across media platforms.
  
  
  • Working knowledge of EA methodologies, datasets, variables, and audience construction.
  
  
  • Strong analytical and commercial mindset with the ability to evaluate platform capabilities, audience performance, utilization trends, and revenue opportunities.
  
  
  • Ability to translate complex data and audience capabilities into clear commercial value propositions for platforms, agencies, and clients.
  
  
  
  

• Client Focus – Dedicated to meeting the expectations and requirements of clients and acts with the client in mind. Establishes effective relationships and gains and maintains the trust and respect of clients.


• Analytical Skills – Effectively researches and synthesizes complex or diverse information. Uses intuition and experience to complement data-based insight.


• Judgment – Displays willingness to make timely decisions, including the appropriate people in the decision-making process. Exhibits sound and accurate judgment, supporting and explaining the reasoning for decisions.


• Planning/Organizing – Effectively prioritizes and plans work activities, and demonstrates the ability to multitask.


• Results-Oriented – Focused on establishing clear and realistic targets, both internally and with clients, and establishing timelines, processes and milestones to ensure completion.


• Communication Skills – Able to clearly communicate ideas and expectations. Effectively listens for understanding and asks questions for clarification. Presents ideas effectively in both verbal and written form. 


• Interpersonal Skills – Approachable and easy to talk to. Relates well to people across the organization.  Able to effectively build rapport with others.  Uses diplomacy and tact.  Maintains composure and shows an ability to resolve conflicts and gain agreement.

• Presentation Skills – Able to create and deliver informative, compelling presentations that capture and keep the audience’s attention – both in person and via WebEx.  Uses a strong voice, consistent eye contact, and exudes a confident presence.  Observes audience reactions and adjusts tone, pace, style, and content to address any issues.

• Technical Skills – Expertise in all Microsoft applications (Word, Excel, PowerPoint) as well as facility with other software applications, including EA’s proprietary ENVISION product.


• Teamwork - Balances team and individual responsibilities. Exhibits objectivity and openness to others' views, and gives and welcomes feedback. Puts the team's success above one's own interests and demonstrates the ability to build morale and group commitment to goals and objectives. Supports everyone's efforts to succeed.


• Innovation - Displays original thinking and creativity and meets challenges with resourcefulness. Generates suggestions for improving the effectiveness and efficiency of workflows and deliverables. Presents ideas and information in a manner that gets buy-in.

• Supervisory Skills – Able to effectively train and mentor others, enabling them to set and achieve challenging goals while providing timely and accurate feedback.  Able to delegate appropriately and effectively.

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ABOUT ENVIRONICS ANALYTICS

• Environics Analytics (EA) is a marketing services company that specializes in geodemographic-based segmentation, site evaluation modelling and custom analytics.


• EA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please note the request in your application if you require any accommodation to participate in the hiring process. We welcome people of all abilities.


• At EA, you will solve meaningful and challenging tasks with a friendly team of the most brilliant minds. We hire personality, not just a pair of hands. Here, you're free to express your unique qualities and explore the domains and technologies that interest you.