Drive Positive Impact as the General Manager at Land Rover Moncton

At Steele Auto Group, everything we do is driven by you - your passion, your purpose, and your potential. As Atlantic Canada’s largest automotive group with 50+ locations across the Atlantic provinces, we deliver the best customer experience by putting our people first. We invest in your growth through strong leadership, and real opportunities to build your career - because our success starts with you. 

Land Rover Moncton is seeking a General Manager to lead our dealership with the independence, resilience, and preparedness that define the Land Rover brand. This role carries full accountability for performance, culture, and day-to-day operations, with a clear mandate: to build a dealership where customers trust the experience, employees take pride in their work, and Land Rover’s legendary capability is reflected in every interaction.  

As the General Manager, setting clear expectations and developing your department leaders is your foundation.  Being a hands-on leader who works alongside the Sales, Service and Parts teams is how consistent results will be delivered. Where decisions will be guided by Land Rover’s values of craftsmanship, capability, and responsible exploration. 

This role is for a leader who values partnership and understands sophistication without losing grit, operating how leather seats and wood trim coexist with mud, snow, and gravel. It’s a balance of craftsmanship and toughness. You will create lasting impact by building trust, developing strong teams, and executing with purpose. 

At Land Rover Moncton, that impact extends to our customers. You will guide them on every journey with intention, whether they are navigating the streets of Moncton, exploring scenic trails along the Petitcodiac River, or venturing beyond the city. You will help set them on a path with a brand that gets them there and back; inspiring confidence, commanding presence, and delivering adventure in every mile. 

Compensation 

Expected earnings of $150,000 – $200,000+ Annually, comprised of a competitive base salary and performance-based bonus, along with a demo vehicle and comprehensive benefits. 

The Role 

As General Manager of Land Rover Moncton, you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including: 

• Customer Experience: Ensure every interaction reflects Land Rover’s values of capability, confidence, and craftsmanship.  


• Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams 


• Dealership Leadership: Alignment with Land Rovers brand standards and Steele Auto Group expectations. 


• Financial & Operational Performance: Manage budgets while driving profitability and long-term stability. 


• Sales & Marketing: Strengthen market share and brand presence. 


• Market Growth: Identify growth opportunities and implement strategies. 


• Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives. 


• People & Culture: Partner with HR. 

What You Bring 

• Minimum 5 years of dealership leadership experience 


• Strong financial and operational acumen 


• Confident decision-making, sound judgment, and strategic thinking 


• A customer-first mindset with a genuine appreciation for premium experiences 


• Ability to lead in a high-accountability environment while maintaining a long-term view 


• Clear, professional communication and strong organizational skills 

This Role Is Ideal for a Leader Who 

• Wants a visible, impactful role shaping both culture and results 


• Understands the balance between performance, people, and brand integrity 


• Values consistency, professionalism, and thoughtful leadership 


• Thrives in a collaborative, purposeful environment where trust, accountability, and community connection drive success 

Our Investment in You 

At Steele Auto Group, we offer access to a wide range of benefits, and discounts designed to support your health, financial security, career development, and overall quality of life. 

Health & Wellness 

• Flexible Health & Dental Benefits – Multiple coverage levels to meet your needs  


• Life, Disability & Critical Illness Coverage  


• Employee & Family Assistance Program (EFAP)  

Financial Security 

• Retirement Savings Plan (RSP) – Company matching contributions (4–5% based on tenure). 

Exclusive Discounts 

• New and Used Vehicles purchasing programs 


• Parts & Service pricing for all employees 


• Steele Auto Exclusive discounts at SAG Hotels, Murphy’s Workwear, Telus, GoodLife Fitness and Cycle Smith  

Development & Growth 

• Training & Certification Support – Opportunities to gain certification from Georgian College 


• Access to Steele University where you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills! 

This is more than a General Manager role, it is an opportunity to lead in a way that reflects the spirit of Land Rover. We’re seeking a supportive manager who truly understands that leadership is about enabling others to succeed. Someone calm, assured, and self-possessed building trust through consistency, develops their team with intention, and approaches every challenge with confidence.

We can’t wait to meet you. 

Location: Halifax, Nova Scotia 

Learn more about us at www.steeleauto.com 

How to Apply 

Applying is simple: 

1. Click the link to Steele Auto Group Careers 


2. Sign in (top right corner) and create your profile 


3. Upload your resume 

In just a few minutes, the Steele Auto Group career world is at your fingertips. 

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant. 

While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward. 

Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate’s experience. Accommodation is available throughout the recruitment process, just let us know.